prikaz prve stranice dokumenta Transformacija kanala distribucije i efikasnost posredništva
  Download
PDF 759.78 KB
undergraduate thesis
Transformacija kanala distribucije i efikasnost posredništva
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:547647
Brajak, Mirta
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Brajak, M. (2017). Transformacija kanala distribucije i efikasnost posredništva (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:547647

Brajak, Mirta. "Transformacija kanala distribucije i efikasnost posredništva." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:547647

Brajak, Mirta. "Transformacija kanala distribucije i efikasnost posredništva." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:547647

Brajak, M. (2017). 'Transformacija kanala distribucije i efikasnost posredništva', Undergraduate thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:547647

Brajak M. Transformacija kanala distribucije i efikasnost posredništva [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:547647

M. Brajak, "Transformacija kanala distribucije i efikasnost posredništva", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:547647

Metadata
TitleTransformacija kanala distribucije i efikasnost posredništva
Title (english)Transformation of distribution channels and the efficiency of intermediation
AuthorMirta Brajak
MentorIris Mihajlović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Inovacije su prijeko potrebne u turizmu kako bi se mogla razvjati i ponuda i potražnja. Razvojem novih tehnologija, razvijaju se i distribucijski kanali. Transformacija kanala distribucije je bitna jer se tako razvija i posredništvo. Problem postoji zbog različitosti razvoja kanala distribucije. Pomoću raznih donacija, subvencija, svjetskih organizacija, te se razlike nastoje smanjiti. Promatranjem obilježja turističkog tržišta, uočavaju se promjene i prilagodbe distribucijskog kanala, modela poslovanja i općenito snalaženje turističkog lanca vrijednosti u novom okruženju inovacija. Razvojem informacijsko komunikacijske tehnologije, pojavili su se internet blogovi, forumi, rezervacijski sustavi koji daju mogućnost potrošačima da sudjeluju u stvaranju imidža pojedinog ponuđača usluga. Globalizacija i sveopća dostupnost informacija tako su indirektno restruktuirale poslovne modele i napravile nepovratan utjecaj
Abstract (english)
Innovations are essential in tourism so that supply and demand can be developed. With the development of new technologies, distribution channels are also being developed. Distribution channel transformation is important because it also develops mediation. The problem exists because of the diversity of distribution channel development. With various donations, subsidies, world organizations, those differences are trying to reduce. By observing the features of the tourism market, changes and adjustments of the distribution channel, business models and generally resorting to the value chain of tourism are noticed in the new environment of innovation. By developing information communication technology, internet blogs, forums, reservation systems have emerged that give consumers the opportunity to participate in creating the image of a particular provider. Globalization and general availability of information indirectly restructured business models and made irreversible impact.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:547647
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3777
Created on2018-01-17 09:13:03