In the contemporary world, companies often encounter changes caused by external motivators, which force them to constantly adapt to the new ways of doing business. Organization and all organizational processes are the dynamic element of every company, which during its life span constantly introduces and implements changes, which are necessary for success ful governing of the company. The changes in the company are the result of the environment in which it operates. Every company is unique, precisely due to the fact that it depends on the environment it operates in, so that certain organizational factors,both external and internal, will affect each company differently. The biggest external motivator of changes are technology, competition and globalization. In order to persist on the market, amongst the ever growing global competition, it is neccessary to keep up with the new technology and technological processes, so that the company persists in the increasing competitive environment. This paper analyzes the impact of external motivators on the Iskon company. The analysis has determined the degree of change caused by informational technologies.