Cultural and historical factors have always been an integral part of tourist destination offerings; culture and history have always been subjects of interest and choice when choosing a destination. Cultural tourism is a very complex and a special form of tourism system where it is important to define conceptually cultural tourism as well as cultural heritage in terms of space, content and time for the purpose of understanding cultural heritage as an economic resource. It is very important to determine the role and importance of cultural tourism as well as to monitor the interaction of tourism, history and culture in order to orientate the offer according to the wishes and interests of the demand for cultural tourism. In all of this, the valorisation and revitalization of the cultural heritage play a significant role. Cultural tourism also encompasses the various forms that are explained in the work. Considering the analysis of cultural tourism through theoretical facts, it can be concluded that this form of tourism has its positive but negative effects as well. Analysing cultural tourism on the example of Ston and Ston’s area, and through an analysis of cultural and historical wealth manifested in material legacy and tradition, testifies to how this area has the foundation for the development of cultural tourism. Ston as a destination for cultural tourism faces problems that, with the quality promotion, the current and future projects are easily solved