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undergraduate thesis
Intelektualni kapital kao važan resurs organizacije
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:023915
Begović, Ana
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

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Begović, A. (2017). Intelektualni kapital kao važan resurs organizacije (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:023915

Begović, Ana. "Intelektualni kapital kao važan resurs organizacije." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:023915

Begović, Ana. "Intelektualni kapital kao važan resurs organizacije." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:023915

Begović, A. (2017). 'Intelektualni kapital kao važan resurs organizacije', Undergraduate thesis, University of Dubrovnik, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:155:023915

Begović A. Intelektualni kapital kao važan resurs organizacije [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:155:023915

A. Begović, "Intelektualni kapital kao važan resurs organizacije", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:023915

Metadata
TitleIntelektualni kapital kao važan resurs organizacije
Title (english)Intellectual capital as an important resource of the organization
AuthorAna Begović
MentorMarija Martinović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je temeljem relevantne literature iz područja organizacije poduzeća istraženo djelovanje intelektualnog kapitala na poduzeća. Velika iskorištenost intelektualnog kapitala ima dosta jaki utjecaj na poslovanje poduzeća. Sve velike organizacije karakterizira upotreba znanja tj. intelektualnog kapitala te tako uspješno djeluju na tržištu i zadovoljavaju potrebe svojih kupaca. Intelektualni kapital se sastoji od ljudskog, releacijskog tj. potrošačkog te strukturalnog (organizacijskog) kapitala. Intelektualni kapital je nešto što se ne može materijalno odrediti, ali može učiniti ljude bogatim i donijeti im konkurentsku prednost.
Abstract (english)
In this paper, based on relevant literature from the area of enterprise organization and it analizies the activity of intellectual capital on enetrprises. The high utilization of intellectually capital has quite a strong influence on the business of the company. All major organizations are characterized by the use of knowledge, that is intellectual capital, and so successfully operate on the market and meet the needs of their customers. Intellectual capital consists of human, releasational, consumer and structural (organizational) capital. Intellectual capital is something that can not be materially determined, but can make people rich and bring them a competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:023915
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3815
Created on2018-01-31 09:58:25