prikaz prve stranice dokumenta Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja
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master's thesis
Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:203284
Violić, Valentina
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Violić, V. (2017). Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:203284

Violić, Valentina. "Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:203284

Violić, Valentina. "Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:203284

Violić, V. (2017). 'Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja', Master's thesis, University of Dubrovnik, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:155:203284

Violić V. Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:155:203284

V. Violić, "Utjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:203284

Metadata
TitleUtjecaj novih tehologija na efikasnost plasmana proizvoda subjekata turističkog posredovanja
Title (english)THE IMPACT OF NEW TECHNOLOGIES ON THE EFFICIENCY OF PRODUCT PLACEMENT OF TRAVEL INTERMEDIARIES
AuthorValentina Violić
MentorIris Mihajlović (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Cilj ovog rada je prikazati važnost inovacija u turizmu s naglaskom na poslovanje turoperatora. Inovacije u suvremenom turizmu poprimaju sve veći značaj. Implementacijom inovacija dolazi do promjena u poslovanju, odnosa između subjekata na turističkom tržištu ali i novih oblika turizma. Ulaganja u inovacije i praćenje stalnih promjena postaju preduvjet opstanka na konkurentskom tržištu. Posrednici u turizmu jedni su od glavnih nositelja ponude, koji u potpunosti nastoje zadovoljiti potrebe turista kao pojedinca. Potrebe suvremenih turista vrlo su kompleksne, a kvaliteta, vrijednost za novac i individualni pristup postali su primarni u turizmu. Primjene inovacija dovele su do posrednika kakve poznajemo danas. Tehnološke inovacije i široka uporaba interneta ključni su čimbenici koji su doveli do reintermedijacije posrednika u turizmu, te je njihova uloga drastično promijenjena. Turoperatori su promijenili način poslovanja i u potpunosti se usmjerili prema klijentu. Integracije na tržištu, uporaba novih tehnologija i fleksibilnost u cilju ostvarenja želja turista dovele su do novih oblika paket aranžmana kao što su dinamični paket aranžmani.
Abstract (english)
The aim of this paper is to show the importance of innovation in tourism with an emphasis on the operations of a tour operator. Innovations are becoming increasingly important in contemporary tourism. By implementing of innovation there are changes in business, relationship between the subjects on the tourist market and new forms of tourism. Investing in innovation and monitoring of permanent changes become a prerequisite for survival in the competitive market. Tourism agents are one of the main providers of the tourism offer, who are fully striving to meet the needs of tourists as individuals. The needs of modern tourists are very complex, and quality; value for money and individual access have become the primary in tourism. Innovation applications have led to intermediaries we know today. Technological innovations and widespread use of the Internet are key factors that have led to reintermediation of intermediaries in tourism and their role has drastically changed. Tour operators have changed their way of doing business and are completely focused on the client. Market integration, the use of new technologies, and the flexibility to achieve the tourist's desire have led to new forms of tourism package such as dynamic packages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:203284
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3838
Created on2018-02-06 09:55:59