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master's thesis
Logističke strategije suvremenog trgovinskog poduzeća
Dubrovnik: University of Dubrovnik, 2016. urn:nbn:hr:155:724647
Drmić, Ivana
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Drmić, I. (2016). Logističke strategije suvremenog trgovinskog poduzeća (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:724647

Drmić, Ivana. "Logističke strategije suvremenog trgovinskog poduzeća." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:724647

Drmić, Ivana. "Logističke strategije suvremenog trgovinskog poduzeća." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:724647

Drmić, I. (2016). 'Logističke strategije suvremenog trgovinskog poduzeća', Master's thesis, University of Dubrovnik, accessed 08 August 2024, https://urn.nsk.hr/urn:nbn:hr:155:724647

Drmić I. Logističke strategije suvremenog trgovinskog poduzeća [Master's thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 August 08] Available at: https://urn.nsk.hr/urn:nbn:hr:155:724647

I. Drmić, "Logističke strategije suvremenog trgovinskog poduzeća", Master's thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:724647

Metadata
TitleLogističke strategije suvremenog trgovinskog poduzeća
Title (english)LOGISTIC STRATEGIES OF A MODERN TRADE ENTERPRISES
AuthorIvana Drmić
MentorKatija Vojvodić (mentor)
Committee memberNebojša Stojčić (predsjednik povjerenstva)
Committee memberMarija Martinović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2016-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Logistika i upravljanje lancima vrijednosti osnovne su teme gospodarski razvijenih zemalja. U suvremenom poslovanju kompanije svakodnevno nastoje usavršavati osnovne logističke procese poput pakiranja, skladištenja, transporta i upravljanja zalihama. Sve je veća potreba za kompanijama koje se na tržištu javljaju kako bi pružili najbolje logističke usluge sa ciljem zadovoljenja potreba kupaca. Da bi kompanije opstale na tržištu, moraju ponuditi nešto jedinstveno svojim kupcima i korisnicima usluga, a istodobno različito od onoga što nudi konkurencija. Uz suvremenu informatičku tehnologiju i moć komunikacije, svaka kompanija nastoji maksimizirati profit, koristeći se različitim strategijama diferencijacije na tržištu (proizvoda ili usluga). Temelj logističkih funkcija (cjenovno vodstvo, diferencijacija, inovacije, diverzifikacija) predstavlja oblikovanje dodirnih točaka između logističkih podsustava jer se logistički problemi rješavaju na temelju cijelog sustava.
Abstract (english)
Logistics and management of value chains are the main themes of economically developed countries. In the modern business, companies seek to improve basic daily logistics processes such as packaging, storage, transport and inventory management. There is a growing need for companies that appear on the market to provide the best logistics services in order to meet customers' needs. In order to survive on the market, companies must offer something unique to their customers and users, and at the same time different from what their competition offers. With modern information technology and the power of communication, each company seeks to maximize profits, using different strategies of differentiation on the market (product or service). The basis of logistics functions (cost leadership, differentiation, innovation, diversification) is designing interfaces between logistics subsystem, because the logistics problems are solved on the basis of the whole system.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:724647
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-09-19 07:42:28