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master's thesis
Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama
Dubrovnik: University of Dubrovnik, 2018. urn:nbn:hr:155:877276
Brajković, Tea
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Brajković, T. (2018). Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:877276

Brajković, Tea. "Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:877276

Brajković, Tea. "Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:877276

Brajković, T. (2018). 'Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama', Master's thesis, University of Dubrovnik, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:877276

Brajković T. Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:155:877276

T. Brajković, "Uloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:877276

Metadata
TitleUloga marketinških aktivnosti poduzeća KNITD na društvenim mrežama
Title (english)The role of marketing strategy in company KNITD on social networks
AuthorTea Brajković
MentorMatea Matić Šošić (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj novih tehnologija uvelike je utjecao na ponašanje pojedinaca, a samim time i na njihovo ponašanje u procesu kupovine. Tako da se danas najveća promjena događa u procesu izbora i odluke o kupnji određenog proizvoda ili usluge. Danas poduzeća sve više ulažu u oglašavanje na digitalnim platformama, koje su jeftinije i pogodnije, pogotovo kada je riječ o malim poduzećima kojima su ulaganje u marketinšku komunikaciju značajno manji u odnosu na velika poduzeća i korporacije. Stoga su manja poduzeća svoje marketinške aktivnosti preusmjerila na novi marketinški kanal komunikacije, a to su društvene mreže. Takvim djelovanjem pokušavaju privući što veći broj potencijalnih kupaca, te izgraditi individualni odnos sa korisnicima svojih proizvoda ili usluga. Na takav način poduzeća stvaraju individualni pristup putem personalizacije i komunikacije svojih proizvoda i usluga.
Abstract (english)
Development of new technologies is affecting the behaviors of individuals behavior in the their buying process. Today the biggest change is happening right now in the aspect of marketing is when customers are picking product or service the way to use. Marketing experts are putting all the efforts to go in a deeper and more personal relationship with the customers and interested potential customers. Today we have many examples how companies are putting more money on digital advertising, especially small businesses whose investment in marketing is considerably less then the big corporations. Enterprises are increasingly investing in advertising on digital platforms.Smaller businesses have shifted their marketing activities to a new marketing communication channel, it's social networks. They try to build an individual relationship with their customers, providing them with a personalized approach. In this way, companies create individual access through personalization and communication of their products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:877276
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3877
Created on2018-09-24 09:30:02