Title Tržišne strukture
Title (english) Market Structures
Author Ljiljana Ćališ
Mentor Perica Vojinić (mentor)
Committee member Marija Bečić (predsjednik povjerenstva)
Committee member Ivo Šperanda (član povjerenstva)
Granter University of Dubrovnik (Faculty of Economics and Business) Dubrovnik
Defense date and country 2018-09-28, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics General Economy
Abstract Problem istraživanja ovog rada je utvrditi tržišne strukture i njihova obilježja. Tržišna struktura pokazuje okolnosti te uvjete pod kojima se neko dobro prodaje i kupuje na tržištu. Ovisno o različitim kriterijima može se razlikovati više ili manje tržišnih stanja. P.A. Samuelson, polazeći od tri osnovna kriterija (broj sudionika, diferenciranost proizvoda, utjecaj na cijenu) i dva pomoćna pokazatelja (metode prodaje - marketing i dio gospodarstva u kojem prevladava), razlikuje tri osnovna tržišna stanja: savršenu konkurenciju, nesavršenu konkurenciju i savršeni monopol. S. Weintraub na temelju triju kriterija (broj sudionika, koeficijent elastičnosti supstitucije i koeficijent unakrsne elastičnosti potražnje) definira četiri različita tržišna stanja. Ta se klasifikacija najviše rabi u raščlambi određenosti cijena i outputa, a osnovna obilježja pojedinih tržišnih stanja su sljedeća: savršena konkurencija, monopol, oligopol i ograničena konkurencija. Općenito se može razlikovati potpuna i nepotpuna konkurencija. U potpunoj konkurenciji i u ponudi i potražnja se javlja veliki broj sudionika a prodavači ne mogu utjecati na cijenu svog proizvoda, dok u nepotpunoj konkurenciji pojedini prodavači mogu utjecati na cijenu svog proizvoda. U nepotpunu konkurenciju pripadaju: monopol,oligopol i ograničena ili monopolistička konkurencija.
Abstract (english) The aim of this paper is to determine the market structures and their characteristics. The market structure shows the circumstances and the conditions under which some good will be sold and bought in the market. Depending on the different criteria, there may be more or less market conditions. P.A. Samuelson distinguishes three basic market structures: perfect competition, imperfect competition and perfect monopoly, based on three basic criteria (number of participants, product differentiation, impact on price) and two secondary indicators (sales and marketing methods and part of the dominant economy). S. Weintraub defines four different market structures based on three criteria (number of participants, coefficient of substitution elasticity and cross-demand elasticity coefficient). This classification is most commonly used in price and output determinations, and the basic features of particular market structures are the following: perfect competition, monopoly, oligopoly and monopolistic competition. In general, perfect and imperfect competition can be distinguished. There are large number of participants in perfect competition, and sellers cannot influence the price of their product, while in imperfect competition some sellers may affect the price of their product. The market structures of imperfect competition are: monopoly, oligopoly and monopolistic competition.
Keywords
tržište
konkurencija
proizvod
cijena
monopol
oligopol
Keywords (english)
Market
Competition
Product
Price
Monopoly
Oligopoly
Language croatian
URN:NBN urn:nbn:hr:155:519972
Study programme Title: Economics, with emphasis in: Economics, Tourism, International Trade, Marketing, Management, Financial Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Public note 3936
Created on 2018-10-30 09:34:08