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master's thesis
Marketinške strategije u poslovanju poduzeća Franck d.d.
Dubrovnik: University of Dubrovnik, 2018. urn:nbn:hr:155:606813
Brković Agović, Elma
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

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Brković Agović, E. (2018). Marketinške strategije u poslovanju poduzeća Franck d.d. (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:606813

Brković Agović, Elma. "Marketinške strategije u poslovanju poduzeća Franck d.d.." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:606813

Brković Agović, Elma. "Marketinške strategije u poslovanju poduzeća Franck d.d.." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:606813

Brković Agović, E. (2018). 'Marketinške strategije u poslovanju poduzeća Franck d.d.', Master's thesis, University of Dubrovnik, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:606813

Brković Agović E. Marketinške strategije u poslovanju poduzeća Franck d.d. [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:606813

E. Brković Agović, "Marketinške strategije u poslovanju poduzeća Franck d.d.", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:606813

Metadata
TitleMarketinške strategije u poslovanju poduzeća Franck d.d.
Title (english)Marketing strategies in enterprise Franck d.d. business practice
AuthorElma Brković Agović
MentorMarija Dragičević (mentor)
Committee memberIris Mihajlović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovim diplomskim radom nastoji se pobliže istražiti i objasniti važnost primjene marketinških strategija u poslovanju poduzeća. Rad je prikazan na konkretnom primjeru poduzeća Franck d.d. U teorijskom dijelu rada analizirani su sami pojmovi marketinga, strategije, analize okoline uključujući eksternu i internu okolinu, kao i sami proces odabira i implementacije marketinških strategija. Na analiziranom primjeru poduzeća Franck d.d. istražena je njegova vanjska i unutarnja okolina, provedena je SWOT analiza, kao i Porterov model pet konkurentskih snaga kako bi se utvrdilo stanje i pozicija samog poduzeća na tržištu. Provedene analize ukazale su da Franck d.d. kvalitetno implementira svoje marketinške strategije što omogućuje prepoznatljivost Franckovih proizvoda na tržištu te osigurava lidersku poziciju.
Abstract (english)
This thesis seeks to explore more closely and explain the importance of applying marketing strategies to the business of the company. The paper is presented on an example of the company Franck d.d. The theoretical part of the paper analyzes the concepts of marketing, strategy, environmental analysis including the external and internal environment, as well as the process of selection and implementation of marketing strategies. In the analyzed example of Franck d.d. its external and internal environment was investigated, SWOT analysis was carried out, as well as the Porter model of five competitive forces in order to determine the position and position of the company itself on the market. The conducted analyzes indicated that Franck d.d. has a quality implementation of its marketing strategies, which enables the recognition of Franck products on the market and ensures leadership position.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:606813
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3938
Created on2018-10-30 11:08:38