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undergraduate thesis
Upravljanje kategorijama proizvoda u maloprodaji
Dubrovnik: University of Dubrovnik, 2018. urn:nbn:hr:155:849703
Bilopavlović, Iva
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Bilopavlović, I. (2018). Upravljanje kategorijama proizvoda u maloprodaji (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:849703

Bilopavlović, Iva. "Upravljanje kategorijama proizvoda u maloprodaji." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:849703

Bilopavlović, Iva. "Upravljanje kategorijama proizvoda u maloprodaji." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:849703

Bilopavlović, I. (2018). 'Upravljanje kategorijama proizvoda u maloprodaji', Undergraduate thesis, University of Dubrovnik, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:849703

Bilopavlović I. Upravljanje kategorijama proizvoda u maloprodaji [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:155:849703

I. Bilopavlović, "Upravljanje kategorijama proizvoda u maloprodaji", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:849703

Metadata
TitleUpravljanje kategorijama proizvoda u maloprodaji
Title (english)Retail category management
AuthorIva Bilopavlović
MentorKatija Vojvodić (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberMarija Martinović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Predmet ovog rada je upravljanje kategorijama proizvoda u maloprodaji. Svrha rada je pojasniti kategorije proizvoda, značaj i postupak upravljanja kategorijama proizvoda u maloprodaji, te upravljanje kategorijama proizvoda od proizvođača do konačnih kupaca jer svaka poslovna aktivnost u poduzeću treba biti usmjerena na poboljšanje odnosa s kupcima te na poboljšanje poslovanja. Šire shvaćanje maloprodaje uključuje sve one aktivnosti koje obuhvaćaju neposrednu prodaju dobara ili usluga konačnim potrošačima za njihovu osobnu, nekomercijalnu uporabu. Danas sve važnijim postaje oblikovanje asortimana prema programu kategorijskog menadžmenta (CM) i drugih oblika vertikalnoga marketinga. U takvim se okolnostima razvija suvremeni menadžment trgovine. Kako bi se postigla bolja produktivnost maloprodajnog poslovanja, pored ostalih faktora kao što su cijene, lokacija, promocija, upravljanje zalihama i sl. neophodno je doraditi i profilirati kategorijski miks putem tzv. kategorijskog menadžmenta (CM).
Abstract (english)
The subject of this thesis is management of retail product categories. The purpose of the thesis is to clarify the product category, the importance and procedure of managing retail product categories and management of product categories from producers to final customers. All business activities of the company should be focused on improving customer relationships and improving overall business. A wider understanding of retail includes all activities involving direct sale of goods or services to final consumers for their personal, non-commercial use. Nowadays, formation of a range according to the category management program (CM) and other forms of vertical marketing is extremely important because in such circumstances, contemporary trade management is being developed. In order to achieve better productivity of retail business, besides other factors such as prices, location, promotion, inventory management, etc., it is necessary to refine and profilize the category mix through the so-called category management (CM).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:849703
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: International Trade
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3942
Created on2018-11-05 09:56:26