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master's thesis
Marketinški pristup upravljanju turističkim manifestacijama
Dubrovnik: University of Dubrovnik, 2018. urn:nbn:hr:155:921207
Mantalica, Vicko
University of Dubrovnik
Department of Economics and Business Economics

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Mantalica, V. (2018). Marketinški pristup upravljanju turističkim manifestacijama (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:921207

Mantalica, Vicko. "Marketinški pristup upravljanju turističkim manifestacijama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:921207

Mantalica, Vicko. "Marketinški pristup upravljanju turističkim manifestacijama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:921207

Mantalica, V. (2018). 'Marketinški pristup upravljanju turističkim manifestacijama', Master's thesis, University of Dubrovnik, accessed 08 August 2024, https://urn.nsk.hr/urn:nbn:hr:155:921207

Mantalica V. Marketinški pristup upravljanju turističkim manifestacijama [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 August 08] Available at: https://urn.nsk.hr/urn:nbn:hr:155:921207

V. Mantalica, "Marketinški pristup upravljanju turističkim manifestacijama", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:921207

Metadata
TitleMarketinški pristup upravljanju turističkim manifestacijama
Title (english)Marketing approach in the management of tourism events
AuthorVicko Mantalica
MentorIris Mihajlović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2018-11-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Diplomski rad daje realan i jasan prikaz manifestacijskog turizma, kako općenito tako i u Hrvatskoj s posebnim naglaskom na samom marketinškom aspektu istih. Marketinške aktivnosti su u današnjici neizostavne posebice kada je riječ o marketingu događaja. Manifestacije su dodatni dio ponude destinacije koje služe da pokažu tradiciju i identitet destinacije te služe da privuku veći broj turista u destinaciju. Kroz rad se daju primjeri najpoznatijih hrvatskih manifestacija te se govori o njima te načinu promocije istih. S obzirom na to da je Hrvatska turistička zemlja s mnogo poznatih turističkih destinacija unutar zemlje, raznorazne organizirane manifestacije potiču ne samo dolaske turista već i samu potrošnju turista u destinacijama. S obzirom na karakteristike marketinške aktivnosti za manifestacije u Hrvatskoj kroz rad su dani prijedlozi za samo unapređenje iste.
Abstract (english)
Graduate thesis gives a realistic and clear presentation of manifestation tourism, both in general and in Croatia, with a particular emphasis on the marketing aspect of the event itself. Marketing activities are inevitable today, especially when it comes to event marketing. The manifestations are an additional part of the offer of destinations that serve to show the tradition and identity of the destination and serve to attract more tourists to the destination. Through the work are given examples of the most famous Croatian manifestations and are discussed about them as well as the way of promoting them. Considering that Croatia is a tourist country with many well-known tourist destinations within the country, various organized events stimulate not only tourist arrivals, but also the tourist's own consumption in destinations. Due to the characteristics of the marketing activity for the events in Croatia through the work, the proposals for the improvement of the same are given.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:921207
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3951
Created on2018-12-05 11:30:20