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undergraduate thesis
Nastup i oglašavanje na društvenim mrežama
Koprivnica: University North, 2016. urn:nbn:hr:122:115416
Posavec, Ana
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Posavec, A. (2016). Nastup i oglašavanje na društvenim mrežama (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:115416

Posavec, Ana. "Nastup i oglašavanje na društvenim mrežama." Undergraduate thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:115416

Posavec, Ana. "Nastup i oglašavanje na društvenim mrežama." Undergraduate thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:115416

Posavec, A. (2016). 'Nastup i oglašavanje na društvenim mrežama', Undergraduate thesis, University North, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:115416

Posavec A. Nastup i oglašavanje na društvenim mrežama [Undergraduate thesis]. Koprivnica: University North; 2016 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:122:115416

A. Posavec, "Nastup i oglašavanje na društvenim mrežama", Undergraduate thesis, University North, Koprivnica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:122:115416

Metadata
TitleNastup i oglašavanje na društvenim mrežama
Title (english)Appearance and Advertising on Social Networks
AuthorAna Posavec
MentorDarijo Čerepinko (mentor)
Committee memberRobert Geček (predsjednik povjerenstva)
Committee memberMario Periša (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Kontinuirano pojavljivanje novih društvenih mreža i platformi za komunikaciju dokazuje da ovaj fenomen nije samo modni trend, nego sadašnjost i budućnost komunikacije. Već na samom početku razvoja društvenih mreža, to su prepoznali mnogi brandovi. Danas je snažna digitalna prisutnost neophodna za održavanje uspješne tvrtke. U ovom se radu opisuju društvene mreže i oglašavanje na njima. Osim teorijskog dijela, ovaj rad sadrži praktični dio gdje su opisani koraci pri kreiranju oglasa na Facebooku, te su analizirani njihovi rezultati. Vrsta oglasa koji se kreira na društveno mrežnoj platformi ovisi o svrsi oglašavanja, ali za svaki je oglas najbitniji jasan i sažet sadržaj, te poziv na akciju.
Abstract (english)
Continuous emergence of new social networking sites and platforms for communication proves that the phenomenon is not just a fashionable trend, but the present and the future of communication. Many brands recognized this tendency at the very beginning of the development of online platforms. Today, a strong digital presence is essential for maintaining successful businesses. This paper describes the social networking sites and advertising on them. In addition to the theoretical part, this paper presents a practical part describing the steps for creating an advert on Facebook, and the results of this advert are analyzed. A type of ad that is used on social networking platform depends on the purpose of advertising, but essential for each ad is a clear and concise content and a call to action.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:115416
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-18 09:16:39