This paper will describe how to run a campaign properly, how to inform and raise public awareness about the importance of using bicycles as the main means of transport. We’ ve all witnessed the problems that occur due to excessive use of cars in city centers. The first problem that occurs is crowded roads (traffic jams) because of which people are often late to work, college etc. Besides that, increased traffic in city centers is polluting the air and the environment. Therefore, the aim of this paper is to start a campaign to inform and encourage people to use bicycles. This work is divided into three parts. The first, theoretical part will define terms related to the campaign and public education campaign. In short, the campaign refers to planned and controlled activities which include informing the general public about a particular topic or issue. Besides that, it will be explained theoretically how to run a campaign and what a campaign consists of. The campaign mainly consists of several steps including the determination of the public to which the campaign is focused, setting measuring objects and developing strategies and tactics in purpose of achieving the goals. In the second part of this work is explained how based on the steps set out in the theoretical part, a public education campaign to promote cycling was conducted. According to these problems, communicational and creative solutions were shown in order to inform the public and encourage the use of bicycles in future. In the third part of this work a research has been carried out according to which the campaign could be evaluated. Although the success of the campaign can be implemented in different ways, in this case we’ve used the survey which showed that there is a need for such a campaign. Based on the communicational and creative solutions presented in the second part of the campaign, the survey results showed that the campaign was in general well accepted.