Culture and tourism are unavoidable social phenomenon by which today determines the degree of development of a particular community. The interaction of these phenomena is reflected in the integration of cultural and historical heritage and tourism specific area. Tourism is the basis of development of many Croatian regions because of the richness of cultural heritage, tangible and intangible nature. Since cultural tourists constantly looking for new experiences, by creating stories about cultural heritage resources it is possible to create cultural tourism products to attract more visitors and this increase the number of arrivals to the destination, and tourism revenues, which will then be used for maintenance own resources. In this work it will be explained and defined the very notion of culture, cultural and civilizational heritage and will be explained interdependence of culture and tourism. It also will define the culture of life and work as a cultural tourist attraction and will be explained the basic concept of cultural tourism, will be given the main features, characteristics of supply and demand, then be listed and explained selective forms of cultural tourism. In the work it will be mentioned and rural tourism of its own history until the shapes of rural tourism, its role and forms. At the end of the work creative tourism in Virovitičkopodravska county will be explained on the example of the association's “Čuvarice kulturne baštine”