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master's thesis
Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost
Koprivnica: University North, 2017. urn:nbn:hr:122:155677
Gašljević, Martina
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Gašljević, M. (2017). Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:155677

Gašljević, Martina. "Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:155677

Gašljević, Martina. "Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:155677

Gašljević, M. (2017). 'Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost', Master's thesis, University North, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:155677

Gašljević M. Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost [Master's thesis]. Koprivnica: University North; 2017 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:155677

M. Gašljević, "Vizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost", Master's thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:155677

Metadata
TitleVizualna komunikacija prikrivenog oglašavanja kroz filmsku umjetnost
Title (english)Visual communication of hidden advertising through the film art
AuthorMartina Gašljević
MentorAnita Jeličić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2017-02-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Ovaj se rad bavi filmom i jednom od njegovih važnijih uloga u komunikaciji, a riječ je o prikrivenom oglašavanju. Film je istovremeno umjetnost, zabava, poruka i sredstvo za prenošenje poruka. Film educira, stvara, utječe ili mijenja stavove i mišljenja, a u novije vrijeme film se može promatrati i kao oglasni prostor. Zbog velikog potencijala, on je postao jedno od najboljih sredstava kroz koje se lako i jednostavno promoviraju različiti brandovi. Proces proizvodnje filma postao je znatno skuplji nego što je to bilo u prošlosti, a napretkom tehnologije, načina snimanja filmova i efekata, ne čudi što se produkcijske kuće okreću oglašavanju kao jednom od modela s kojim će financirati troškove nastanka filma.
Abstract (english)
This graduate deals with the film and one of its important roles in communicating to the broad masses - a product placement. The film is simultaneously the art, the entertainment, the messages and the means for transmitting messages. The film educates, creates, influence or change the views and opinions, but in recent times the film can be seen as an advertising space as well. Because of its great potential, the film has become one of the best means through which you can easily and simply promote various brands. The film production process has become much more expensive than it was in the past, so with the development of filmmaking technologies, cinematic techniques and effects, not surprisingly, the production companies are turning to advertising as one of the models to finance the film.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:155677
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-28 14:40:38