Title Utjecaj društvenih mreža na emocionalni život pojedinaca Title (english) The impact of social networks on the emotional life of individuals Author Sanela Karabašić Mentor Vladimir Šimović (mentor)Committee member Ljubica Bakić-Tomić (predsjednik povjerenstva) Committee member Vladimir Šimović (član povjerenstva)Committee member Vjekoslav Afrić (član povjerenstva)Granter University North Defense date and country 2017-03-13, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Komunikacija danas uvelike se razlikuje od one koja se odvijala putem telefona, pošte i licem u lice. Društvene mreže, poput Twitter-a, LinkdIn-a, Instagram-a, Facebook-a i mnogih drugih, utjecale su na samu komunikaciju, ubrzale je i omogućile njihovim korisnicima da slobodno iznose svoje stavove o objavljenim temama. Cilj ovog diplomskog rada bio je, analizom komentara triju dominantnih tema u Hrvatskoj u 2016. godini, utvrditi u kojoj mjeri korisnici društvenih mreža izražavaju negativne, a u kojoj pozitivne emocije kada su u pitanju aktualne društvene teme. Hipoteze su formirane temeljem istraživačkog pitanja u kojoj mjeri korisnici društvene mreže Facebook izražavaju negativne emocije u odnosu na neki događaj, te jesu li muškarci skloniji izražavanju negativnih emocija od žena.
Primarni podaci prikupljeni su analizom komentara korisnika na hrvatskim stranicama društvene mreže Facebook u razdoblju od 1. do 10. veljače 2017.
Istraživanje je obuhvatilo devet objava s najvećim brojem komentara, po tri za svaku temu, te je obuhvaćeno ukupno 2741 osoba, 1939 muškaraca i 802 žene. Od ukupno 3920 komentara, 75% (2921) ih je sadržavalo negativnu emociju dok je svega 25% (999) bilo pozitivnih. Od negativnih emocija, najčešće se izražavala emocija srdžbe, potom žalosti i neugodnog iznenađenje, dok se od pozitivnih najčešće izražavala emocija radosti.
Prema rezultatima istraživanja, veći je broj korisnika koji su u svojim komentarima izražavali negativne emocije (75%) i to su, uglavnom bili muškarci, njih 72 %.
Istraživanje je potvrdilo većinu postavljenih hipoteza, osim one vezane za temu kurikularne reforme prema kojoj je manji broj korisnika Facebook društvene mreže koji u svojim komentarima izražavaju negativne emocije.
Abstract (english) Communication today is very different from the one that took place via telephone, email and face to face.. Social networks, such as Twitter, LinkdIn's, Instagram, Facebook and many others, have influenced the communication, speeding it up and allowing their users to freely express their views about the published topics. The aim of this diploma thesis was to determine the extent to which social media users express their negative or positive emotions when it comes to current social topics in Croatia by analysing user comments on three dominant themes in 2016. Hypotheses are formed on the research questions of the extent to which users of social network Facebook express their negative emotions in relation to an event, and that the men are more inclined to express negative emotions than women.
Primary data were collected by analyzing user reviews on the Facebook in the period 1 to 10 February 2017.
The study included nine posts with the highest number of comments, three for each theme, and included a total of 2,741 people, 1,939 men and 802 women. From a total of 3920 comments, 75% (2,921) of them contained negative emotions while only 25% (999) were positive. Commonly expressed negative emotions were anger, then sadness and unpleasant surprise, while commonly expressed positive emotion was emotion of joy.
According to the research, there are more users who, in their comments, express negative emotions (75%) and they are mostly men, 72% of them.
The research confirmed the majority of the hypotheses, except the one related to the topic of curriculum reform, according to which there are a smaller number of users which express negative emotions.
Keywords
društvene mreže
utjecaj društvenih mreža
Facebook
emocije
informacijsko društvo
Keywords (english)
social networks
the impact of social networks
Facebook
emotions
information society
Language croatian URN:NBN urn:nbn:hr:122:916800 Study programme Title: Public Relations Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2017-03-29 13:30:32
