This final paper deals with the design and appearance of the packaging of selective cosmetics products. The very concept of packaging, its purpose and the basis for packaging are explained. It is a well-known assertion that the packaging sell a product of a product, so the packaging itself must look luxurious and different in order to justify its name with its appearance and show what it is different. In the practical part of the final work, the process of making a cream box will be presented. The information I came up with shows that sometimes, regardless of the brand, the customer chooses for a product of inferior quality than the brand of the cup because everything is based on the attractiveness of the packaging. The packaging must look luxurious in order to justify its name with its appearance and show what it looks different from others. It is an important part of marketing because it has a great insight into buying and selecting a product. The design of packaging sometimes differs considerably. With the growth of market competition, it has begun to change, and today it is one of the most important factors in selling a product. All of the quality has always been in the first place, but when purchasing a product the quality customer can hear from some other source and then the packaging becomes an important factor in buying the product.