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master's thesis
Marketing na društvenim mrežama
Koprivnica: University North, 2018. urn:nbn:hr:122:967678
Špoljarić, Paula
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

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Špoljarić, P. (2018). Marketing na društvenim mrežama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:967678

Špoljarić, Paula. "Marketing na društvenim mrežama." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:967678

Špoljarić, Paula. "Marketing na društvenim mrežama." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:967678

Špoljarić, P. (2018). 'Marketing na društvenim mrežama', Master's thesis, University North, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:967678

Špoljarić P. Marketing na društvenim mrežama [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:122:967678

P. Špoljarić, "Marketing na društvenim mrežama", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:967678

Metadata
TitleMarketing na društvenim mrežama
Title (english)Marketing on social networks
AuthorPaula Špoljarić
MentorAnita Jeličić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2018-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Marketing na društvenim mrežama je posljednjih godina sve popularniji i sve se više razvija, a u ovom radu su pojašnjeni osnovni pojmovi kao što su marketing, marketinški splet koji možemo smatrati temeljima marketinga te marketinške strategije, zatim su objašnjeni pojmovi interneta i društvenih mreža u smislu komunikacijskih kanala kojima možemo poslati marketinšku poruku ciljanoj skupini. Prikazani su načini oglašavanja preko najpopularnijih društvenih mreža. Provedeno je i istraživanje o stavovima studenata Sveučilišta Sjever o oglašavanju na društvenim mrežama. U istraživanju možemo zaključiti da je mišljenje studenata negativno i da društvene mreže gube popularnost zbog prezasićenosti oglasima. Društvene mreže imaju velik potencijal u oglašavanju i važno ih je pametno iskoristiti.
Abstract (english)
Social network marketing has become very popular in the last few years and in this paper are clarified basic concepts as marketing, marketing mix that can be considered as the base of marketing,marketing strategies. The concepts of internet and social networks are explained in meaning of communication channels, trough them we can send a marketing message to the target group. In this paper are explained ways of advertising on the most popular social networks. Research has been conducted on the attitudes of students at University North regarding advertising on social networks. In research we can conclude that students have negative opinion about advertising on social networks and social networks are losing on popularity because of too much adds. Social networks have big potential in advertising so is important to use them smart.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:967678
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-08 16:07:05