prikaz prve stranice dokumenta Komuniciranje markom proizvoda
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master's thesis
Komuniciranje markom proizvoda
Koprivnica: University North, 2018. urn:nbn:hr:122:182562
Ledinski, Dajana
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Ledinski, D. (2018). Komuniciranje markom proizvoda (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:182562

Ledinski, Dajana. "Komuniciranje markom proizvoda." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:182562

Ledinski, Dajana. "Komuniciranje markom proizvoda." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:182562

Ledinski, D. (2018). 'Komuniciranje markom proizvoda', Master's thesis, University North, accessed 04 August 2024, https://urn.nsk.hr/urn:nbn:hr:122:182562

Ledinski D. Komuniciranje markom proizvoda [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 August 04] Available at: https://urn.nsk.hr/urn:nbn:hr:122:182562

D. Ledinski, "Komuniciranje markom proizvoda", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:182562

Metadata
TitleKomuniciranje markom proizvoda
Title (english)Communication product mark
AuthorDajana Ledinski
MentorAnita Jeličić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2018-03-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Oduvijek je postojala potreba za razlikovanjem proizvoda koje su ljudi označavali u svrhu identifikacije kako bi se znalo u čijem su vlasništvo i tko ih je proizveo. Zapravo, htjeli su stvoriti neki znak raspoznavanja kako bi izbjegli mogućnosti slučajnog odabira i kako bi lakše odabrali željeni proizvod. Tržište je s vremenom doživjelo brojne promjene; od masovne proizvodnje do točno usmjerenog marketinga koji je danas, u većini slučajeva, lako prepoznatljiv i dio svakodnevice. Tržište je danas preplavljeno proizvodima koji su toliko slični da su razlike minimalne ili ih gotovo i nema. Također, neizostavni su i potrošači koji u svome odabiru imaju posljednju riječ, a izbora ne nedostaje. Upravo zato je komuniciranje markom proizvoda vrlo bitno i značajno kako za proizvođača, tako i za potrošača.
Abstract (english)
There has always been a need for product differentiation, so people labeled products for identification purposes to know who owned and who produced them. They actually wanted to create some signs of recognition that choosing each time would not be random and to choose the product they wanted. Over time, the market has experienced a number of changes, ranging from mass production to accurate targeted marketing, as we face today in most cases. Today, the market has come up with products that are so much the same that the differences are almost gone. Also, there are consumers who choose and have the last word, and the choice is not lacking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:182562
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-04-04 12:31:39