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undergraduate thesis
Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja
Koprivnica: University North, 2018. urn:nbn:hr:122:313340
Bolšec, Kristina
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Bolšec, K. (2018). Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:313340

Bolšec, Kristina. "Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:313340

Bolšec, Kristina. "Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:313340

Bolšec, K. (2018). 'Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja', Undergraduate thesis, University North, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:313340

Bolšec K. Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja [Undergraduate thesis]. Koprivnica: University North; 2018 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:122:313340

K. Bolšec, "Redizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja", Undergraduate thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:313340

Metadata
TitleRedizajn vizualnog identiteta ambalaže SPAR enjoy smoothie-ja
Title (english)Redesign of the visual identity packaging SPAR enjoy smoothie
AuthorKristina Bolšec
MentorRobert Geček (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberNikolina Bolčević Horvatić (član povjerenstva)
Committee memberRobert Geček (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2018-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Pakiranje proizvoda, tj. ambalaža neizbježan je dio svakodnevnog života. Većina potrošača nikada ne razmišlja o pakiranju proizvoda na svjestan način, ali zato podsvjesni um stalno analizira svaki komad ambalaže proizvoda s kojim dolazi u dodir i potajno odlučuje o kupovini ili ne. Pakiranje je temeljni dio strategije prodaje. Potreba za redizajnom javlja se radi osvježivanja i mijenjanja vizualnog identiteta kako bi se liniji SPAR enjoy smoothie-ja stvorila povoljnija konkurentnost na tržištu. Stvaranjem novog dizajna, pritom pazeći da se zadrži identitet marke, smoothie-ji stječu prepoznatljivost na polici i tržištu, što može rezultirati povećanjem broja kupaca. Prilikom samog procesa redizajna naglasak je stavljen na čistoću i minimalizam izrade, pri čemu su korištene jednostavne ilustracije voća i povrća koje pojedini smoothie sadrži. Uzevši u obzir tržište visoke konkurentnosti u radu je stvoreno inovativno rješenje te implementacija istog.
Abstract (english)
Packaging of products is an inevitable part of everyday life. Most consumers never think about the product packaging in a conscious way. Instead of it, a subconscious mind constantly analyzes every piece of the product packaging consumers come into contact with which result to secretly making decision on buying or not buying the product. Packaging is a fundamental part of the sales strategy. The need for redesign appears to refresh and change the visual identity in order to create more favorable market competition to a SPAR line of enjoy smoothies. By creating a new design, while keeping the identity of the brand, smoothies gain recognition on the shelf and the market, which can result in an increase in the number of customers. During the process, redesigning emphasis was placed on the purity and minimalism of making, with simple illustrations of the fruits and vegetables that each smoothie contains. Taking into consideration the high competitiveness market, an innovative solution has been created and implemented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:313340
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-19 11:43:40