The main goal off this thesis is to theoretically explain terms such as marketing, marketing campaigns and how to conduct such campaigns through various media channels. Campaigns main task is to promote an online reservation platform called „Resio“ whose main task is to digitalize hospitality industry. Resio is a platform which is supposed to digitalize reservation systems in big night clubs and resturants. Nowadays the culture of going out is present in all age groups and usually these kind of events are planned upfront regarding the venue and the number of people participating in such. The guest who is using the platform would have the possibility to pick out the date, the venue and the table he preferes. Also, he would get an e – mail, same as the staff, with his reservation number which will be shown to the host/hostess at the venue, and then the group would be seated at their table. The platforms objective is to reduce crowds for the guests, and to easier manage reservations for the staff. Approach to the campaign would be strictly educational and it would offer different content for each age group. As well, I would like to show the possibility of creating a whole new market inside an existing industry, such as hospitality, and how to change everday habits with the same product.