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master's thesis
Etika oglašavanja na društvnim mrežama
Koprivnica: University North, 2019. urn:nbn:hr:122:190863
Huđek, Ana
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Huđek, A. (2019). Etika oglašavanja na društvnim mrežama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:190863

Huđek, Ana. "Etika oglašavanja na društvnim mrežama." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:190863

Huđek, Ana. "Etika oglašavanja na društvnim mrežama." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:190863

Huđek, A. (2019). 'Etika oglašavanja na društvnim mrežama', Master's thesis, University North, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:190863

Huđek A. Etika oglašavanja na društvnim mrežama [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:190863

A. Huđek, "Etika oglašavanja na društvnim mrežama", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:190863

Metadata
TitleEtika oglašavanja na društvnim mrežama
Title (english)Ethics of advertising on social networks
AuthorAna Huđek
MentorTvrtko Jolić (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2019-02-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže se ubrzano razvijaju te se sve više koriste za oglašavanje i promociju. Prilikom ogla²avanja je potrebno imati na umu i etiku na društvenim mrežama, o kojoj se sve više raspravlja. Etika je znanost o moralu koja istražuje ciljeve ljudskog djelovanja u skladu sa etičkim pravilima, dok se etika u oglašavanju posebice odnosi na ponašanja poduzeća u njihovom nastupu na tržištu. Etička pravila se primjenjuju i na Internetu. Međutim, i dalje je mnogo primjera kojima se krše etička prava na društvenim mrežama, posebice se to odnosi na preuveličavanje tvrdnji i prekrivanju činjenica. Na temelju prikupljene literature provedeno je istraživanje kojim se želi pokazati jesu li korisnici društvenih mreža upoznati sa svojim pravima na privatnost te jesu li spremni žrtvovati svoju privatnost zbog određenih pogodnosti koje im nude oglašivači na društvenim mrežama.
Abstract (english)
Social networks are rapidly evolving and are increasingly used for advertising and promotion, whilst there should be emphasis on ethics in social networks that is increasingly popular topic. Ethics is a science of morality that explores the goals of human activity in accordance with ethical rules, while advertising ethics particularly relates to the behavior of the company in the market. Ethical rules are also applied on the Internet. However, there are still many examples of violations of ethical rights in social networks, in particular, exaggerating and twisting the facts. Based on the collected literature, a survey was conducted and research is intended to show whether social network users are aware of their privacy rights and whether they are willing to sacrifice privacy for certain benefits offered by advertisers on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:190863
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-02-27 09:27:06