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master's thesis
Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije
Koprivnica: University North, 2019. urn:nbn:hr:122:311380
Medjeral, Pavle
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Medjeral, P. (2019). Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:311380

Medjeral, Pavle. "Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:311380

Medjeral, Pavle. "Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:311380

Medjeral, P. (2019). 'Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije', Master's thesis, University North, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:311380

Medjeral P. Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:122:311380

P. Medjeral, "Razvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:311380

Metadata
TitleRazvoj oglasa u lokalnome tisku grada Varaždina i Varaždinske županije
Title (english)Development of ads in the local press of Varaždin and Varaždin County
AuthorPavle Medjeral
MentorAnita Jeličić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2019-03-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U radu su objašnjeni temeljni pojmovi poput grafičkog dizajna i oglašavanja te njihova povijest, a veći dio rada posvećen je smjerovima u likovnoj umjetnosti i grafičkome dizajnu u 20. stoljeću. Predmet istraživanja bio je razvoj oglasa u tisku Varaždina i Varaždinske županije. Istraživanje je provedeno na uzorku od 590 oglasa iz 14 novinskih publikacija Varaždina i današnje Varaždinske županije, tiskanih u razdoblju od 1900. pa do 2018. godine te je cilj bio utvrditi kako su se promijenili oglasi i što je utjecalo na to. Usporedivši analizirane oglase i svjetske trendove u likovnoj umjetnosti i grafičkome dizajnu utvrđeno je da svjetski trendovi nisu imali nikakav utjecaj na izgled oglasa. Promjene u grafičkoj tehnologiji, poput mogućnosti tiskanja fotografija ili boja, također nisu imale utjecaja na izgled oglasa, odnosno njihov utjecaj se osjetio tek s velikim vremenskim odmakom. Trend koji se može primijetiti je povećanje prosječnih dimenzija oglasa, tj. noviji oglasi su u prosjeku nekoliko puta većih dimenzija od onih s početka 20. stoljeća. Taj trend se može proporcionalno povezati s povećanjem prosječnog broja stranica na kojima su publikacije izlazile. Također je primjetno kako su fotografije postupno zauzimale sve veću površinu u oglasima, nauštrb ilustracija i teksta.
Abstract (english)
The paper discusses basic concepts such as graphic design and advertising and their history, while most of the paper deals with visual art and graphic design movements in the 20th century. The research subject was the development of advertisements in the press of Varaždin and Varaždin County. The research was conducted on a sample of 590 ads from 14 newspaper publications of Varaždin and today’s Varaždin County, printed in the period from 1900 until 2018. The aim was to find out how the ads changed and what impacted it. By comparing analyzed ads and world trends in art and graphic design, it has been established that world trends have had no impact on the look of the ads. Changes in graphics technology, such as the option of photo or color printing, have also had no impact on the look of the ads, or rather their impact was felt only with a great delay. The trend that can be noticed is an increase in average ad dimensions, that is newer ads are on average several times bigger than those of the early 20th century. This trend can be proportionally correlated with an increase in the average number of pages on which publications were printed. It is also noticeable that the photographs gradually occupy an increasing surface in the ads, at the expense of illustration and text.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:311380
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-15 09:34:59