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undergraduate thesis
Analiza ponašanja potrošača na tržištu craft piva
Koprivnica: University North, 2018. urn:nbn:hr:122:066576
Kelin, Dalibor
University North
University centre Koprivnica
Department of Business and Management

Institutional repository: University North Digital Repository

Cite this document

Kelin, D. (2018). Analiza ponašanja potrošača na tržištu craft piva (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:066576

Kelin, Dalibor. "Analiza ponašanja potrošača na tržištu craft piva." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:066576

Kelin, Dalibor. "Analiza ponašanja potrošača na tržištu craft piva." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:066576

Kelin, D. (2018). 'Analiza ponašanja potrošača na tržištu craft piva', Undergraduate thesis, University North, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:122:066576

Kelin D. Analiza ponašanja potrošača na tržištu craft piva [Undergraduate thesis]. Koprivnica: University North; 2018 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:122:066576

D. Kelin, "Analiza ponašanja potrošača na tržištu craft piva", Undergraduate thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:066576

Metadata
TitleAnaliza ponašanja potrošača na tržištu craft piva
AuthorDalibor Kelin
MentorSaša Petar (mentor)
Committee memberSaša Petar (predsjednik povjerenstva)
Committee memberKrešimir Buntak (član povjerenstva)
Committee memberAna Globočnik Žunac (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2018-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ideja ovog završnog rada je analizirati ponašanje potrošača prilikom kupnje ili konzumiranja craft piva, s obzirom na razne čimbenike koji na njega utječu. U uvodnome se dijelu rada daje osvrt na pojam 'ponašanje potrošača', na situacijske, osobne i društvene čimbenike te na psihološke procese koji djeluju na potrošača prilikom njegove odluke o kupnji. Nadalje, biti će navedene i pojedine faze u procesu donošenja odluke potrošača. Nekoliko redaka posvećeno je nastanku, povijesti i vrstama piva. Od svih vrsta, u radu se izdvaja craft pivo, objašnjava se pojam craft pivarstva te su detaljnije spomenute neke craft pivovare. Najviše je rečenica posvećeno domaćoj pivovari „Međimurski LepiDečki Brewery“. Na kraju rada, u istraživačkome dijelu, donosi se mišljenje potrošača o craft pivu te su utvrđeni čimbenici koji djeluju na ponašanje potrošača craft piva, kao i način na koji ti čimbenici djeluju.
Abstract (english)
The idea of this final paper is to analyze consumer behavior about purchasing or consuming craft beer through various factors which affect on it. In the introductory section it will be reviewed the concept of 'consumer behaviour', the situational, personal and social factors and the psychological processes that affect on the consumer during his purchasing decision. Furthemore, certain phases will be specified in the consumer decision – making process. Several lines are dedicated to the hystory and types of beer. Of all kinds of beer , in this work it will single out a craft beer, and the concept of craft beer industry. Most of words are devoted to the local craft brewary „Mađimurski Lepi Dečki Brewary“. At the end of work, in the research part, it's bringing an opinion of the consumer about the craft beer and established of craft beer consumers, as well as the way these factors work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:066576
Study programmeTitle: Business and Management in the Media
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-17 10:41:38