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undergraduate thesis
Interkulturalna poslovna komunikacija
Koprivnica: University North, 2018. urn:nbn:hr:122:178041
Štefanac, Lea
University North
University centre Koprivnica
Department of Business and Management

Institutional repository: University North Digital Repository

Cite this document

Štefanac, L. (2018). Interkulturalna poslovna komunikacija (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:178041

Štefanac, Lea. "Interkulturalna poslovna komunikacija." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:178041

Štefanac, Lea. "Interkulturalna poslovna komunikacija." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:178041

Štefanac, L. (2018). 'Interkulturalna poslovna komunikacija', Undergraduate thesis, University North, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:178041

Štefanac L. Interkulturalna poslovna komunikacija [Undergraduate thesis]. Koprivnica: University North; 2018 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:122:178041

L. Štefanac, "Interkulturalna poslovna komunikacija", Undergraduate thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:178041

Metadata
TitleInterkulturalna poslovna komunikacija
AuthorLea Štefanac
MentorAna Globočnik Žunac (mentor)
Committee memberKrešimir Buntak (predsjednik povjerenstva)
Committee memberIgor Klopotan (član povjerenstva)
Committee memberAna Globočnik Žunac (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zbog sve veće potrebe međunarodnog poslovanja, zadnjih je nekoliko godina posebno naglašena potreba istraživanja kulture i njenog utjecaja na poslovne procese. Kultura kao kolektivno prihvaćanje određenih pravila, normi i vrijednosti razlikuje članove jedne grupe ili kategorije ljudi. Ona je naučena procesom socijalizacije u društvu te se ne može izravno opaziti, već se manifestira u ponašanjima. Baš ta ponašanja stvaraju ključnu ulogu u procesu interkulturalne komunikacije u poslovanju. Interkulturalni govornici djeluju unutar, ali i između kulturnog konteksta te ih karakterizira radoznalost i otvorenost. Samim time jasno je da uspjeh poslovnih subjekata uvelike ovisi o sposobnosti posredovanja, interpretacije te kritičnog i analitičkog razumijevanja svoje, ali i tuđe kulture.
Abstract (english)
Because of the ever growing need for international business, in recent years there had been an enunciated need for culture research and it is influence on business processes. Culture as a collective acceptance of a set of rules, norms and values differentiates members of a group or categories of people. It is learned by the process of socialization in society therefore it cannot be directly seen, and that is manifested in different behavioral patterns. Those patterns are what form a central role in the process of intercultural communication in business. Intercultural speakers function inside and in between the cultural context so they are characterized by curiosity and open-mindedness. This is reason why success of business subjects heavily depends on the ability to intermediate, interpret and to critically or analytically understand other cultures as well as one's own.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:178041
Study programmeTitle: Business and Management in the Media
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-17 11:00:43