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master's thesis
Uloga i značaj statusnih simbola u potrošačkom ponašanju
Koprivnica: University North, 2019. urn:nbn:hr:122:485313
Makar, Mateja
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Makar, M. (2019). Uloga i značaj statusnih simbola u potrošačkom ponašanju (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:485313

Makar, Mateja. "Uloga i značaj statusnih simbola u potrošačkom ponašanju." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:485313

Makar, Mateja. "Uloga i značaj statusnih simbola u potrošačkom ponašanju." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:485313

Makar, M. (2019). 'Uloga i značaj statusnih simbola u potrošačkom ponašanju', Master's thesis, University North, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:485313

Makar M. Uloga i značaj statusnih simbola u potrošačkom ponašanju [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:485313

M. Makar, "Uloga i značaj statusnih simbola u potrošačkom ponašanju", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:485313

Metadata
TitleUloga i značaj statusnih simbola u potrošačkom ponašanju
Title (english)The role and significance of the status symbols in consumer behavior
AuthorMateja Makar
MentorDijana Vuković (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2019-04-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Statusni simboli su uvijek bili dio ljudske svakodnevice. Oni se mijenjaju kako se mijenja i društvo. Ono što je prije 50 godina bio statusni simbol, danas više nije. Pripadnost društvenoj klasi, društvenoj eliti je nešto kroz što se danas potrošač dokazuje. Dokazuje se kroz uspješnosti u obrazovanju, kroz uspješnost u poslu ili kroz kupnju stvari koje si prosječan potrošač ne može priuštiti. Pomoću simbola se dokazuje moć u društvu, demonstrira se bogatstvo i luksuz. Često su se statusni simboli koji su u povijesti bile ekskluzivne danas ili ne postoje ili su zamijenjene skupljim i boljim modelima. Danas su statusni simboli skuplji i nedostupniji. Da bi se pokazala moć i uspjeh, mora se posjedovati veći broj statusnih simbola.
Abstract (english)
Status symbols have always been part of human everyday life. They change how society is changing. What was a status symbol 50 years ago is no longer today. Being part of the social class, the social elite is something that today's consumer proves. It is proven through success in education, through job success, or through buying things that an average consumer can not afford. Using the symbols of proving power in society, demonstrating the wealth and luxury. Often they are status symbols that have ever been exclusive today either do not exist or have been replaced by more expensive and better models. Today, status symbols are more expensive and unavailable. In order to show power and success, there must be a greater number of status symbols.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:485313
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-10 13:29:16