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master's thesis
Komunikacijski modaliteti influencera u digitalnom okruženju
Koprivnica: University North, 2019. urn:nbn:hr:122:165968
Boščić, Martina
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Boščić, M. (2019). Komunikacijski modaliteti influencera u digitalnom okruženju (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:165968

Boščić, Martina. "Komunikacijski modaliteti influencera u digitalnom okruženju." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:165968

Boščić, Martina. "Komunikacijski modaliteti influencera u digitalnom okruženju." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:165968

Boščić, M. (2019). 'Komunikacijski modaliteti influencera u digitalnom okruženju', Master's thesis, University North, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:165968

Boščić M. Komunikacijski modaliteti influencera u digitalnom okruženju [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:165968

M. Boščić, "Komunikacijski modaliteti influencera u digitalnom okruženju", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:165968

Metadata
TitleKomunikacijski modaliteti influencera u digitalnom okruženju
Title (english)Communication modality of influencers in the digital environment
AuthorMartina Boščić
MentorLjerka Luić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberLjerka Luić (član povjerenstva)
Committee memberNikša Sviličić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2019-03-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Svrha ovog rada je prikazati i objasniti nove oblike digitalnog poslovanja koje su sa sobom donijeli influenceri, utjecajne osobe zbog kojih se dešavaju mnoge promjene u svijetu i u odnosima s javnošću. Budući da je internet postao, osim sredstva zabave, mjesto gdje se ljudi obrazuju, pa i ostvaruju nove poslovne suradnje- možemo reći da je njegova važnost vrlo velika. Iz tog je razloga bitno istražiti na koji način uspješni influenceri komuniciraju s publikom. Ovim radom dokazano je da influenceri foto objavama ostvaruju najbolju interakciju i time poslovnu uspješnost svog profila na društvenim mrežama. Također, Instagram je glavna društvena mreža preko koje influenceri u Hrvatskoj komuniciraju s javnošću.
Abstract (english)
The purpose of this paper is to showcase and explain the new forms of digital business brought by influencers, influential people, which are causing many changes in the world and in public relations. Since the internet has become the main source of entertainment, a place where people are educated and new business co-operations are being realized - we can say that it's importance is tremendous. For this reason, it is important to explore how successful influencers communicate with the audience. This work proves that photo posts by influencers achieve the best interaction and business performance of their social network profiles. Also, Instagram is the main social network through which influencers in Croatia communicate with the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:165968
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-10 13:42:18