prikaz prve stranice dokumenta Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"
  Download
PDF 11.89 MB
undergraduate thesis
Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"
Koprivnica: University North, 2019. urn:nbn:hr:122:808767
Mlakar, Maja
University North
University centre Varaždin
Department of Multimedia, Design and Application

Linked objects
TV reklama prehrambenog proizvoda "Grickuš" | Appendix

Institutional repository: University North Digital Repository

Cite this document

Mlakar, M. (2019). Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš" (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:808767

Mlakar, Maja. "Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:808767

Mlakar, Maja. "Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:808767

Mlakar, M. (2019). 'Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"', Undergraduate thesis, University North, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:122:808767

Mlakar M. Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš" [Undergraduate thesis]. Koprivnica: University North; 2019 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:122:808767

M. Mlakar, "Oblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"", Undergraduate thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:808767

Metadata
TitleOblikovanje idejnog rješenja dizajna ambalaže uz izradu TV reklame prehrambenog proizvoda "Grickuš"
Title (english)Designing of food packaging design concept with making a TV commercial of the salty sticks "Grickuš"
AuthorMaja Mlakar
MentorDragan Matković (mentor)
Committee memberRobert Geček (predsjednik povjerenstva)
Committee memberAndrija Bernik (član povjerenstva)
Committee memberDragan Matković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2019-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Bit ovog rada je izrada televizijske (TV) reklame s naglaskom na promotivnu formu reklame prehrambenog proizvoda 'Grickuš'. Naime, radi se o zamišljenom proizvodu, koji se želi dostojno promovirati i predstaviti kao uvjerljivi prijedlog hrvatskim proizvođačima ne bi li u budućnosti 'osvanuo' u hrvatskim prodavaonicama. U radu se žele iskazati grafičke i videosposobnosti pa je tako on proveden kroz dva bitna dijela; grafički (vizualni) te filmski (pokretni, audio-vizualni) dio. Da bi se uopće došlo do prvog djela bilo je potrebno razviti, odnosno oblikovati idejno rješenje dizajna ambalaže što podrazumijeva odabrati neku vrstu proizvoda, napraviti nešto inovativno kod njega da bude uvjerljivo bolji od takvih dosadašnjih 'sličnih', skicirati ga, dodijeliti mu naziv – reklamno ime, osmisliti dizajn ambalaže te istu dizajnirati u programu a potom i prezentirati. U drugom je dijelu na temelju idejnog rješenja napravljena knjiga snimanja po kojoj je snimljen sav sadržaj koji je kasnije editiran pomoću programa Adobe Premiere Pro CS5.5. Sva potrebna grafička rješenja (sam dizajn, animirane podloge, logo, i ostalo što pridonosi efektnom doživljaju tv reklame) izrađena su Adobe programima Illustrator CS5.1 te Photoshop CS6 Portable. U tekstualnom dijelu završnog rada najviše je prikazan detaljni opis praktičnog dijela ali je ujedno potkrijepljen i bitnim teorijskim činjenicama. Sukladno odabranoj videoformi rada izrađeni su grafički elementi DVD naljepnice (label) i omotnice (cover) koji pridonose temi distribucije AV sadržaja ali i ljepšoj vizualnosti i prezentaciji.
Abstract (english)
The essence of this paper is creating a TV commercial with emphasis on the promotional format of commercial food product 'Grickuš'. This made up product can be successfully promoted and presented as a reliable suggestion to Croatian manufactures and maybe it could be available in the stores in the near future. Intention of this paper is to show graphical and audiovisual abilities therefore the structural form is divided in two parts: graphical (visual) and motional (audiovisual). First part includes the development of the packaging design concept which includes choosing a product, making something original so that it can be better than existing products on the market (creating a sketch, giving product a name, shaping the design package concept, programming it and presenting it). In the second part using the packaging concept solution storyboard for the advertise was made which was edited by program Adobe Premiere Pro CS5.5. All the necessary graphical solutions (design, animated layouts, logos and everything that contributes to effectively experience tv commercial) were made with Adobe programs Illustrator CS5.1 and Photoshop CS6 Portable. Theoretical part of this paper shows a detailed description of the practical section but also supports main theoretical facts. In accordance with the selected videoform graphical elements of the DVD label and cover were made and they contribute to the distribution of audiovisual (AV) segment and smoother visuality and presentation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:808767
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-10 12:13:20