prikaz prve stranice dokumenta Utjecaj modernih tehnologija i inovacija na odluke potrošača
  Download
PDF 1.93 MB
master's thesis
Utjecaj modernih tehnologija i inovacija na odluke potrošača
Koprivnica: University North, 2020. urn:nbn:hr:122:592171
Jambrek, Marko
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Jambrek, M. (2020). Utjecaj modernih tehnologija i inovacija na odluke potrošača (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:592171

Jambrek, Marko. "Utjecaj modernih tehnologija i inovacija na odluke potrošača." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:592171

Jambrek, Marko. "Utjecaj modernih tehnologija i inovacija na odluke potrošača." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:592171

Jambrek, M. (2020). 'Utjecaj modernih tehnologija i inovacija na odluke potrošača', Master's thesis, University North, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:592171

Jambrek M. Utjecaj modernih tehnologija i inovacija na odluke potrošača [Master's thesis]. Koprivnica: University North; 2020 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:122:592171

M. Jambrek, "Utjecaj modernih tehnologija i inovacija na odluke potrošača", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:592171

Metadata
TitleUtjecaj modernih tehnologija i inovacija na odluke potrošača
Title (english)The impact od modern tehnology and inovation on consumer dessions
AuthorMarko Jambrek
MentorAnica Hunjet (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2020-03-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Moderne tehnologije su oblikovale svijet ponude i potražnje na način da se dobavljači i potrošači mogu dogovoriti oko proizvoda ili usluge na globalnoj razini, bez geografske prepreke. One su pozitivno utjecale na razvoj ponašanja potrošača u smislu kako su potrošači uvidjeli da mogu doprinijeti razvoju kvalitetnijih ponuda. Istraživanje je pokazalo kako većina potrošača razumije utjecaj modernih tehnologija, te ih koriste u pozitivne svrhe, kako bi došlo do što manje broja negativnih iskustava. Ovdje se najviše izdvajaju oglasi preko društvenih mreža, feedback od strane potrošača i e-trgovina.
Abstract (english)
Modern technologies have shaped the world of supply and demand in a way that suppliers and consumers can agree on a product or service globally, without a geographical barrier. They have had a positive effect on the development of consumer behavior in the sense that consumers have perceived that they can contribute to the development of higher quality offers. Research has shown that most consumers understand the impact of modern technologies, and use them for positive purposes, to get as few negative experiences as possible. The most prominent here are ads across social networks, consumer feedback and e-commerce.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:592171
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-01 07:20:57