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master's thesis
Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća
Koprivnica: University North, 2020. urn:nbn:hr:122:496925
Gavran, Josipa
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Gavran, J. (2020). Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:496925

Gavran, Josipa. "Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:496925

Gavran, Josipa. "Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:496925

Gavran, J. (2020). 'Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća', Master's thesis, University North, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:496925

Gavran J. Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:122:496925

J. Gavran, "Cloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:496925

Metadata
TitleCloud computing u digitalizaciji odnosa s javnostima medijskih poduzeća
Title (english)Cloud computing in the digitalisation of public relations in media enterprises
AuthorJosipa Gavran
MentorLjerka Luić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberLjerka Luić (član povjerenstva)
Committee memberAna Globočnik Žunac (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2020-03-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
S konstantnim razvojem tehnologije u svijetu, nastupila je i digitalna transformacija poslovanja poduzeća u svim industrijama. Digitalizacija poduzeća istovremeno je izazov, ali i prilika za unapređenje poslovanja te preduvjet za opstanak na današnjem tržištu. Digitalizacijom poslovanja otvaraju se vrata novim modelima poslovanja, pozitivno se utječe na razvoj poduzeća te na komunikaciju poduzeća sa svojim potrošačima. Tehnološki napredak utječe na sve sudionike na tržištu, a posebice na medije koji sada imaju mogućnost da dopru do puno većeg broja publike nego što je bio slučaj do sada. Tiskani oblici medija, odavno su počeli zastarijevati, a distribucijom svog sadržaja na online platformama, mediji veoma brzo rastu. Rad se orijentira prema digitalizaciji medija i istraživanju uloge cloud computinga u tom procesu.
Abstract (english)
With the constant development of technology in the world, there has been a digital transformation of business operations in all industries. The digitalization of companies is both a challenge and an opportunity for business improvement and a prerequisite for survival in today's market. Digitization of business opens the door to new business models, has a positive impact on business development and communication of businesses with their customers. Technological advancements are affecting all market participants, and in particular the media, which now have the potential to reach a much larger audience than before. Print forms of media have long since become obsolete, and with the distribution of their content on online platforms, the media is growing rapidly. The paper is oriented towards digitalisation of the media and exploring the role of cloud computing in this process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:496925
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-01 10:38:16