As we enter the second decade of the 21st century, businesses in Croatia are finally starting to realize the importance of having a responsive website. At the end of the day, we can have the world's best and highest quality service, but if our website is not visited or optimized in accordance with our brand, this service won't be consumed by anyone. What we know is that visitors first notice the website design. Because of that, I decided to do a complete redesign of "Gentleman Creative Agency" website, in minimalistic appearance which served as my main guiding principle. The goal of the website redesign was (and still is) a better and cleaner presentation of the project portfolio - so the potential clients know what to expect from the mere beginning. With cleaner design, I made it possible for website visitors to navigate it more easily, so they can reach project examples related to their product faster and get in touch with me as easily as possible. With the website design, I created the new content through newly made photographs, videos, and website copy, which are also search engine optimized and connected to outside platforms to keep visitors repeatedly returning back to the website.