| Title | Redizajn vizualnog identiteta aviokompanije Croatia Airlines |
| Title (english) | Redesign of visual identity of Croatia Airlines |
| Author | Saša Kelemen |
| Mentor | Robert Geček (mentor) |
| Committee member | Snježana Ivančić Valenko (predsjednik povjerenstva) |
| Committee member | Andrija Bernik (član povjerenstva) |
| Committee member | Robert Geček (član povjerenstva) |
| Granter | University North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica |
| Defense date and country | 2020-09-21, Croatia |
Scientific / art field,
discipline and subdiscipline | TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction |
| Abstract | U ovom završnom radu cilj je izraditi i pobliže objasniti proces redizajniranja avio kompanije. U svrhu izrade završnog rada koristit ću hrvatsku nacionalnu kompaniju Croatia Airlines. Kako bi privukli što više klijenata, vrlo je važno imati prepoznatljiv brend kako bi ljudi prepoznali o kojoj kompaniji se radi. U svrhu brendiranja izradit ću novi logo kompanije, livery (izgled avionskog eksterijera kao što je logo, obojenost, natpis), promotivne materijale koji se koriste u samom avionu (čaše, pokloni za djecu), te reklamni plakat.
Brand jednoznačno određuje neku kompaniju i predstavlja skup identiteta kao npr. logo, slogan, promotivne materijale po kojima je ta kompanija prepoznata vizualno i verbalno vrlo jednostavno. Brand mora biti jedinstven, inovativan, lako pamtljiv i prepoznat.
Dizajn je proces stvaranja pomoću vlastite maše i raznih alata kojima želimo stvoriti neki brand. U ovom završnom radu ću koristiti dizajn koji sam osmislio sam, a kao alate koristit ću Adobe Photoshop i Adobe Illustrator. |
| Abstract (english) | In this final paper, the aim is to develop and explain in more detail the process of redesigning airlines. For the purpose of preparing the final work, I will use the Croatian national company Croatia Airlines. In order to attract as many customers as possible, it is very important to recognize the brand so that people can recognize who it is. For the purpose of branding, I will create a new company logo, livery (appearance of the aircraft exterior such as logo, color, inscription), promotional materials used in the aircraft (glasses, gifts for children), and an advertising poster.
The brand unambiguously defines a company and represents a set of identities such as a logo, slogan, promotional materials by which that company recognized visually and verbally very simply. The brand must be unique, innovative, easy to remember and recognized.
Design is a process of creation using your own imagination and various tools to create a brand. In this final paper, I will use a design that I have devised, and I will use Adobe Photoshop and Adobe Illustrator. |
| Keywords |
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| Keywords (english) |
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| Language | croatian |
| URN:NBN | urn:nbn:hr:122:487812 |
| Study programme | Title: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije) |
| Type of resource | Text |
| File origin | Born digital |
| Access conditions | Open access |
| Terms of use |  |
| Created on | 2020-12-03 16:38:36 |
