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undergraduate thesis
Redizajn ambalaže Krašovih keksa "Sport"
Koprivnica: University North, 2020. urn:nbn:hr:122:390574
Cindrić, Monika
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Cindrić, M. (2020). Redizajn ambalaže Krašovih keksa "Sport" (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:390574

Cindrić, Monika. "Redizajn ambalaže Krašovih keksa "Sport"." Undergraduate thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:390574

Cindrić, Monika. "Redizajn ambalaže Krašovih keksa "Sport"." Undergraduate thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:390574

Cindrić, M. (2020). 'Redizajn ambalaže Krašovih keksa "Sport"', Undergraduate thesis, University North, accessed 02 August 2024, https://urn.nsk.hr/urn:nbn:hr:122:390574

Cindrić M. Redizajn ambalaže Krašovih keksa "Sport" [Undergraduate thesis]. Koprivnica: University North; 2020 [cited 2024 August 02] Available at: https://urn.nsk.hr/urn:nbn:hr:122:390574

M. Cindrić, "Redizajn ambalaže Krašovih keksa "Sport"", Undergraduate thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:390574

Metadata
TitleRedizajn ambalaže Krašovih keksa "Sport"
Title (english)Packaging redesign of Kraš "Sport" biscuits
AuthorMonika Cindrić
MentorRobert Geček (mentor)
Committee memberSnježana Ivančić Valenko (predsjednik povjerenstva)
Committee memberRobert Geček (član povjerenstva)
Committee memberAndrija Bernik (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2020-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
U ovom radu objašnjen je pojam ambalaže i pakiranja, njena povijest, funkcije i podjela funkcija ambalaže, zatim je razrađena tema o podjeli ambalaže prema materijalu, namjerni upotrebe i trajnosti. Objasnila se tema i pojam vizualnog identiteta i njegove važnosti kod promocije. Prikazao se utjecaj dizajna ambalaže na kupnju i proces donošenja odluke o kupnji. Za redizajn odabrala sam ambalažu Krašovih keksa ''Sport''. Cilj redizajna je doći do atraktivnijeg i suvremenijeg izgleda pakiranja ali pri tome sačuvati neke komponente prvobitnog dizajna. Za redizajniranje ambalaže korišten je program Adobe Illustrator i Adobe Photoshop.
Abstract (english)
This paper explains the theory of packaging, it's history, purpose and functions. There is demonstrated some basics in packaging making and it is explained division of packaging according to material, it's purpose and durability. There is explained concept of visual identity and it's importance in promotion. The impact of packaging design on purchasing and the purchasing decision-making process is presented. For the redesign, I chose the packaging of Kraš's "Sport" biscuits. The main goal of the redesign is to achieve more attractive and modern look of the packaging, while preserving some components of the original design. Adobe Illustrator and Adobe Photoshop were used to redesign the packaging.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:390574
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-10 15:11:16