Title Krizno komuniciranje u odnosima s javnostima policijskih službenika
Title (english) Crisis communication in public relations of police officers
Author Petra Makovec
Mentor Gordana Lesinger (mentor)
Committee member Ana Globočnik Žunac (predsjednik povjerenstva)
Committee member Gordana Lesinger (član povjerenstva)
Committee member Tvrtko Jolić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country 2021-02-18, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract U svim modernim, demokratskim državama i službi Ministarstva unutarnjih poslova jest javnost rada policije jedno je od temeljnih načela. Policija koja primjenjuje moderan način djelovanja treba biti javni servis građana, također se treba razvijati kroz suradnju sa cjelokupnom javnošću,a što se postiže kvalitetnim odnosima (MUP,2011:3).Jedna od definicija odnosa s javnošću jest vođenje komuniciranja, odnosa i interesa između organizacije i njezinih javnosti s namjerom postizanja uzajamnog razumijevanja, potpore, dobrih odnosa i ugleda organizacije (Novak,2001:207).
U suvremenom svijetu jedna od neizbježnih situacija jest kriza. Kriza je naime sastavni dio okoline u kojoj organizacija djeluje i predstavlja preokret u životu organizacije i istodobno novu priliku za ostvarivanje boljeg ugleda. Krizno komuniciranje, kao neizostavan element učinkovitog upravljanja krizom, oblikuje tumačenje i simbole krizne situacije pomoću kojih se smanjuje neizvjesnost i stvaraju pretpostavke za funkcioniranje sustava odgovora na krize (Mihalinčić,2018:6).
Kroz ovaj rad autorica je provela istraživanje na temelju zadovoljstva građana Republike Hrvatske sa policijskim informiranjem javnosti. Istraživanje je provedeno anketnim putem u studenom 2020.godine kojom prilikom je sudjelovalo 111 ispitanika, a čiji su ispitanici u anketiranju sudjelovali anonimno.
Specifičnost policije na području odnosa s javnošću jest u tome što javnost policiju pretežito percipira neposredno u kontaktu s policijskim službenicima i posredno medijskim dojmom tako da je kvalitetna komunikacija preduvjet uspješnosti odnosa s javnosti. Pri neposrednom kontaktu s građanima etičnost i profesionalnost svakog policijskog službenika izravno utječe na uspjeh i dobar glas policije (MUP,2011:4).
Abstract (english) In allmodern, democratic states and the services of the Ministry of the interior, publicity of police work is one of the fundamental principles. The police that apply a modern way of action should be a public service of citizens; it should also be developed through cooperation with the general public, which is achieved through quality relations (MUP, 2011:3). One of the definitions of public relations is the conduct of communication, relations and interests between the organization and its publics with the intention of achieving mutual understanding, support, good relations and reputation of the organization (Novak, 2001:207).
In the modern world, one of the inevitable situations is a crisis. The crisis is an integral part of the environment in which the organization operates and represents a turning point in the life of the organization and at the same time a new opportunity to achieve a better reputation. Crisis communication, as an indispensable element of effective crisis management, shapes the interpretation and symbols of the crisis situation by which uncertainty is reduced and preconditions are created for the functioning of the crisis response system (Mihalinčić, 2018:6).
Through this paper the author conducted a survey based on the satisfaction of the citizens of the Republic of Croatia with police information to the public.The survey was conducted through a survey in November 2020, in which 111 respondents participated and whose respondents participated in the survey anonymously. The specificity of the police in the field of public relations is that the public mostly perceives the police directly in contact with police officers and indirectly in the media impression, so that quality communication is a prerequisite for successful public relations. In direct contact with citizens, the ethics and professionalism of each police officer directly affects the success and good reputation of the police (MUP, 2011:4).
Keywords
policija
javnost
odnosi s javnošću
komunikacija
kriza
krizno komuniciranje
Keywords (english)
police
public
public relations
communication
crisis
crisis communication
Language croatian
URN:NBN urn:nbn:hr:122:697760
Study programme Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2021-03-10 12:28:35