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master's thesis
Kompulzivno ponašanje kupaca modnih odjevnih proizvoda
Koprivnica: University North, 2021. urn:nbn:hr:122:892039
Milušić, Kata
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Milušić, K. (2021). Kompulzivno ponašanje kupaca modnih odjevnih proizvoda (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:892039

Milušić, Kata. "Kompulzivno ponašanje kupaca modnih odjevnih proizvoda." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:892039

Milušić, Kata. "Kompulzivno ponašanje kupaca modnih odjevnih proizvoda." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:892039

Milušić, K. (2021). 'Kompulzivno ponašanje kupaca modnih odjevnih proizvoda', Master's thesis, University North, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:122:892039

Milušić K. Kompulzivno ponašanje kupaca modnih odjevnih proizvoda [Master's thesis]. Koprivnica: University North; 2021 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:122:892039

K. Milušić, "Kompulzivno ponašanje kupaca modnih odjevnih proizvoda", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:892039

Metadata
TitleKompulzivno ponašanje kupaca modnih odjevnih proizvoda
Title (english)Compulsive behavior of fashion clothing customers
AuthorKata Milušić
MentorDijana Vuković (mentor)
Committee memberAnica Hunjet (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberMarina Gregorić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2021-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrošač ponekad kupovnu odluku donosi relativno brzo i bez mnogo promišljanja dok s druge strane za određene odluke uzima više vremena za promišljanje prije donošenja odluke. No što kada potrošačev novčanik postane “žrtva“ kompulzivne kupovine? Najčešće smo toga svjesni tek nakon odluke o kupnji kada je novac već potrošen. U određenim situacijama pojedincu je teško razlikovati potrebu za proizvodom od same želje za kupovinom. Između ostalog preokupiranost kupovanjem ne djeluje samo na naš novčanik nego i na naše socijalno i radno funkcioniranje o kojem će biti riječ u teorijskom dijelu ovoga rada. Ovaj diplomski rad istražuje temu kompulzivnog ponašanja kupaca s fokusom na kompulzivnu potrošnju prilikom kupovine odjevnih predmeta o čemu će biti riječ u teorijskom dijelu ovoga rada. Kroz istraživački dio saznaje se jesu su ispitanici koji su popunjavali provedenu anketu također žrtve kompulzivne kupovine.
Abstract (english)
The consumer sometimes makes a purchase decision relatively quickly and without much thought while on the other hand for certain decisions he takes more time before the purchase to think. But what happens when the consumer’s wallet becomes a "victim" of a compulsive purchase? Most often we are awere of that after the decision was made and the money has already been spent. In certain situations, it is difficult for individuals to distinguish the need for a product from a wish for a produckt. Among other things, preoccupation with shopping affects not only our wallet but also our social and work functioning, which will be discussed in the theoretical part of this paper. This thesis explores the topic of compulsive behavior of customers with a focus on compulsive consumption when buying clothing, which will be discussed in the theoretical part of this paper. Through the research part, we will see if the respondents who filled out the survey are also victims of compulsive shopping.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:892039
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-10 13:47:22