Gaining a consumer today is one of the most important topics of any business, and special care is taken not to lose one. Therefore, all companies carefully analyze consumer behavior, their needs and desires so that they can create their product and sales range based on that. They are certainly helped in this by public relations, which they use to try to get closer to potential consumers. Market success will also depend on what kind of public relations they have. With visual communication companies, you can further enhance your image, thus attracting consumers more strongly. Precisely all the visual additional attraction of consumers, in many cases this very factor will be predominant when making purchasing decisions. The recognizability of the company, logo, colors, design, etc. affect the consumer, attract him or repel him from certain products / services, the company for which visual communications should be given special importance. However, they are not enough in themselves, because they can be directed in the wrong direction, and should be used in conjunction with consumer analysis and public relations to obtain a complete marketing picture and thus a business strategy that will bring the desired results.