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master's thesis
Loše strane simplifikacije logotipa
Koprivnica: University North, 2021. urn:nbn:hr:122:590717
Jakšić, Tamara
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Jakšić, T. (2021). Loše strane simplifikacije logotipa (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:590717

Jakšić, Tamara. "Loše strane simplifikacije logotipa." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:590717

Jakšić, Tamara. "Loše strane simplifikacije logotipa." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:590717

Jakšić, T. (2021). 'Loše strane simplifikacije logotipa', Master's thesis, University North, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:590717

Jakšić T. Loše strane simplifikacije logotipa [Master's thesis]. Koprivnica: University North; 2021 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:122:590717

T. Jakšić, "Loše strane simplifikacije logotipa", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:590717

Metadata
TitleLoše strane simplifikacije logotipa
Title (english)Bad sides of logo simplification
AuthorTamara Jakšić
MentorRobert Geček (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberRobert Geček (član povjerenstva)
Committee memberDomagoj Frank (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2021-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Logotipi govore tisuću riječi. Sjajan logotip može ispričati priču o brendu bez ijedne riječi. U nekim industrijama postoji zabrinjavajući trend, a to je prevelika simplifikacija nekoć ikoničnih logotipa. Logotipi igraju veliku ulogu u kulturi. Poznavanje određenih logotipa može ostaviti takav dojam da se ljudi često ogorče kad se nešto promijeni. Iako je povratna reakcija na bilo koju promjenu općenito prihvaćena, trend nesklonosti određenom jeziku dizajna relativno je nov. Prvi dio ovog rada bavit će se teorijom koja je izravno povezana s predmetom istraživanja, s naglaskom na dizajnu logotipa i trendovima u dizajnu logotipa. Druga polovica rada temeljit će se na provedenom istraživanju i njegovoj analizi kako bi se na temelju provedenog istraživanja u teorijskom dijelu, kao i analize rezultata provedenog istraživanja, donio valjani zaključak.
Abstract (english)
A logo is worth a thousand words. A superb logo may communicate a brand's story without using a single word. A concerning tendency in several sectors is the simplifying of previously renowned logos. Logos are extremely important in culture. The familiarity of certain logos may make such an impression that when anything is modified, people are typically upset. While opposition to any change is common, the tendency of hating a certain design language is relatively recent. The first section of this thesis will address a theory that is directly connected to the subject of research, with an emphasis on logo design and design trends. The second half of the paper will be based on the performed research and its analysis in order to make a valid conclusion based on the conducted research in the theoretical portion as well as the findings of the analysis of the conducted research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:590717
Study programmeTitle: Multimedia Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka grafičke tehnologije (magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-22 09:35:10