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undergraduate thesis
Izrada dizajna vizualnog identiteta tvrtke
Koprivnica: University North, 2022. urn:nbn:hr:122:836724
Jurčević, Niko
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Jurčević, N. (2022). Izrada dizajna vizualnog identiteta tvrtke (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:836724

Jurčević, Niko. "Izrada dizajna vizualnog identiteta tvrtke." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:836724

Jurčević, Niko. "Izrada dizajna vizualnog identiteta tvrtke." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:836724

Jurčević, N. (2022). 'Izrada dizajna vizualnog identiteta tvrtke', Undergraduate thesis, University North, accessed 06 August 2024, https://urn.nsk.hr/urn:nbn:hr:122:836724

Jurčević N. Izrada dizajna vizualnog identiteta tvrtke [Undergraduate thesis]. Koprivnica: University North; 2022 [cited 2024 August 06] Available at: https://urn.nsk.hr/urn:nbn:hr:122:836724

N. Jurčević, "Izrada dizajna vizualnog identiteta tvrtke", Undergraduate thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:836724

Metadata
TitleIzrada dizajna vizualnog identiteta tvrtke
Title (english)Creating the design of the company's visual identity
AuthorNiko Jurčević
MentorMarko Morić (mentor)
Committee memberJelena Vlašić (predsjednik povjerenstva)
Committee memberMarko Morić (član povjerenstva)
Committee memberMile Matijević (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Ovaj završni rad prikazuje postupak kreiranja vizualnog identiteta za imaginarnu tvrtku Northus. Northus je tvrtka koja će se baviti proizvodnjom računalne periferije specijalno dizajnirane za „gamere“,te je zbog toga vrlo važno da vizualni identitet ostavlja dojam profesionalnosti i kvalitete. Vizualni identitet stvara ugled tvrtke, odnosno brend pa je vrlo važno da se kreira nešto drugačije po čemu bi se tvrtka istaknula od ostalih na tržištu. Uz logotip koji je prva asocijacija tvtke, kreiran je cjelokupni vizualni identitet koji uključuje promotivne bannere, podsjetnice, pisma dobrodošlice kojima se tvrka zahvaljuje svojim kupcima i sl. te je odabrana tipografija i sustav boja po kojima će tvrtka biti prepoznatljiva čak i u slučajevima kada logotip ne bude prikazan.
Abstract (english)
This final work shows the process of creating a visual identity for the imaginary company Northus. Northus is a company that will be engaged in the production of computer peripherals specially designed for "gamers", and therefore it is very important that the visual identity leaves an impression of professionalism and quality. Visual identity creates the reputation of the company, that is, the brand, so it is very important to create something different that would make the company stand out from others on the market. In addition to the logo, which is the company's first association, an overall visual identity was created that includes promotional banners, reminders, welcome letters with which the company thanks its customers, etc., and a typography and color system were chosen that will make the company recognizable even in cases where the logo is not be displayed.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:122:836724
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-18 14:22:42