Since thousands of years humanity has the need to write down, archive and recollect knowledge. As the writing system was developed, number of scientific breakthroughs was increasing and the need for efficient recollection of that knowledge was getting more important so that new breakthroughs could be made and with that advances in technology and for humanity. Through these needs libraries where made, the printing press, audio-visual mediums and today the most popular internet. As the technology continued to develop through which assistance the internet was made, needs arose to facilitate the usage of the internet itself, so that as many users as possible would connect and the exchange of ideas, information and knowledge would rise. Through these needs' different fields of web site development where developed that related with the fields of art, photography, graphic design, even with science and psychology. The fields that deal the most with users are user experience and user interface design. Modern approach to building a quality user experience for websites lies mostly in knowledge acquired from heuristics, psychological principles, gestalt psychology and cognitive bias. One of the rules that comes from psychology and is often being used is called the Von Restorff effect. In this paper it will be shown how, with correct use of the Von Restorff effect, the user interface can be upgraded, and influence can be exerted so that the user interface becomes pleasurable for the user and the user experience can be positively influenced.