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undergraduate thesis
Postupci SEO optimizacije na području digitalnog marketinga
Koprivnica: University North, 2022. urn:nbn:hr:122:681585
Mavrek, Lukrecija
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Mavrek, L. (2022). Postupci SEO optimizacije na području digitalnog marketinga (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:681585

Mavrek, Lukrecija. "Postupci SEO optimizacije na području digitalnog marketinga." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:681585

Mavrek, Lukrecija. "Postupci SEO optimizacije na području digitalnog marketinga." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:681585

Mavrek, L. (2022). 'Postupci SEO optimizacije na području digitalnog marketinga', Undergraduate thesis, University North, accessed 30 August 2024, https://urn.nsk.hr/urn:nbn:hr:122:681585

Mavrek L. Postupci SEO optimizacije na području digitalnog marketinga [Undergraduate thesis]. Koprivnica: University North; 2022 [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:122:681585

L. Mavrek, "Postupci SEO optimizacije na području digitalnog marketinga", Undergraduate thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:681585

Metadata
TitlePostupci SEO optimizacije na području digitalnog marketinga
Title (english)SEO optimization algorithms in the digital marketing
AuthorLukrecija Mavrek
MentorVladimir Stanisavljević (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberVladimir Stanisavljević (član povjerenstva)
Committee memberNikola Jozić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Pojam SEO ili Search Engine Optimization predstavlja jedan od najvažnijih alata digitalnog marketinga koji je već dobro poznata usluga u svijetu, iako u Hrvatskoj još uvijek nije dovoljno razvijena. Ovaj završni rad analizira i predstavlja niz procesa ove moderne online strategije u digitalnom marketingu koja donosi dugoročne rezultate i brojne usluge korisnicima koji se njome koriste, predstavlja povijest tražilica i razvoj SEO optimizacije, njene prednosti i mane, te sam proces i vrste SEO-a. Objašnjava optimizaciju rezultata pretraživanja, te same procese SEO-a kako bi korisnik mogao provesti optimizaciju sam, te daje uvid u CMS sustave.
Abstract (english)
The term SEO or Search Engine Optimization represents one of the most important tools of digital marketing, which is already a well-known service in the world, although it is still not sufficiently developed in Croatia. This final paper analyzes and presents a series of processes of this modern online strategy in digital marketing that brings long-term results and numerous services to users who use them, presents the history of search and the development of SEO optimization, its advantages and disadvantages, and the process itself and types of SEO. It explains the optimization of search results, and the same SEO processes so that the user can do the optimization himself, and gives an insight into CMS systems.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:681585
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-01-18 08:47:40