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master's thesis
Analiza utjecaja oglašavanja na formiranje stavova potrošača
Koprivnica: University North, 2022. urn:nbn:hr:122:248943
Fulir, Ana
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Fulir, A. (2022). Analiza utjecaja oglašavanja na formiranje stavova potrošača (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:248943

Fulir, Ana. "Analiza utjecaja oglašavanja na formiranje stavova potrošača." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:248943

Fulir, Ana. "Analiza utjecaja oglašavanja na formiranje stavova potrošača." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:248943

Fulir, A. (2022). 'Analiza utjecaja oglašavanja na formiranje stavova potrošača', Master's thesis, University North, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:248943

Fulir A. Analiza utjecaja oglašavanja na formiranje stavova potrošača [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:248943

A. Fulir, "Analiza utjecaja oglašavanja na formiranje stavova potrošača", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:248943

Metadata
TitleAnaliza utjecaja oglašavanja na formiranje stavova potrošača
Title (english)Analysis of advertising impact on forming of consumer attitudes
AuthorAna Fulir
MentorDijana Vuković (mentor)
Committee memberGordana Lesinger (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberAna Globočnik Žunac (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ubrzanim razvojem tehnologije i pojavom interneta otvorena je i nova mogućnost oglašavanja. Laka dostupnost informacija široj populaciji zasigurno je utjecala i na razvoj marketinške komunikacije. Dostupnost proizvoda, marka proizvoda, cijena te iskustva potrašača sve su to informacije koje su nam dostupne na internetu a uvelike utječu na formiranje stavova potrošača a samim time i na odluku o kupnji određenog proizvoda. Kroz teorijski dio rada obuhvaćene su teorijske spoznaje o marketingu, stavovima potrošača kao i obilježjima interesnih skupina. Za potrebe ovog rada provedeno je istraživanje s ciljem utvrđivanja koji je medij najvjerodostojniji u očima potrošača, koji su to faktori koji utječu na formiranje i mijenjanje stavova potrošača te koji čimbenici dovode do odluke o kupovini.
Abstract (english)
With the rapid development of technology and the advancement of the Internet, a new possibility for advertising has opened up. The availability of information to the wider population certainly influenced the development of marketing communications. Product availability, product brand, price, and customer experience are all information available to us on the Internet and influence the formation of consumer attitudes at the same time as the decision to purchase a particular product. Through the theoretical part of the thesis, theoretical knowledge about marketing, consumer attitudes, and characteristics of interest groups are covered. For the purposes of this thesis, research was conducted with the aim of determining which medium is the most credible in the eyes of consumers, which factors influence the formation and changing of consumer attitudes, and which factors lead to a purchase decision.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:248943
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-01-18 08:58:44