Nowadays, social networks have become an indispensable channel of communication with the market, whose needs must be constantly monitored and adapted to them. The development of the digital world is constantly growing, so new opportunities for expanding and improving destination advertising are constantly appearing. The role of social networks in the promotion of tourist destinations is increasing, and it is necessary to constantly invest in new marketing activities through the numerous social networks that are relevant today and whose number of users is abnormally high. Social networks have become a crucial element when making decisions about visiting a tourist destination, and in addition to sharing content, it enables companies to communicate with the customer in a two-way manner, so that the emphasis is not only on advertising, but also on informing potential customers about the offer. The research was conducted through an anonymous questionnaire created in Google Forms, and 202 respondents participated in it. The obtained results will be presented at the end of the paper and the truth of the three hypotheses will be tested.