Title Kvalitativna meta-sinteza istraživanja angažiranosti zaposlenika objavljenih na hrvatskom jeziku u razdoblju 2000-2022
Title (english) Qualitative meta-synthesis of employee engagement research published in Croatian language in the period 2000-2022
Author Nikolina Jelenić
Mentor Željka Bagarić (mentor)
Committee member Darijo Čerepinko (predsjednik povjerenstva)
Committee member Željka Bagarić (član povjerenstva)
Committee member Tvrtko Jolić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country 2022-09-16, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract Svrha: Konstrukt angažiranosti se u odnosima s javnostima javlja kao nova
paradigma unutar koje se organizacije pokušavaju integrirati, komunicirati i surađivati
sa svojim dionicima, pri čemu se angažiranost zaposlenika istaknula kao element koji
donosi kompetitivnu prednost organizacijama. U ovom radu se istražilo u kojoj je
mjeri tema angažiranosti zastupljena u znanstvenim, stručnim i kvalifikacijskim
radovima objavljenima u razdoblju 2000 – 2022 godine na hrvatskom jeziku, s
posebnim osvrtom na istraživanja angažiranosti zaposlenika u području industrije
odnosa s javnostima.
Metodologija: U radu se koristi kvalitativna metodologija na deskriptivnoj
razini pri čemu je primijenjena metoda kvalitativne meta-sinteze. Sukladno literaturi i
dizajniranom istraživačkom nacrtu, izvršeno je namjeno uzorkovanje objavljenih
radova (n=1479). Pretraživanje radova vršeno je manualno, pomoću Google platforme
te pripadajućih web stranica odabranih izvora/baza podataka. Strategija uzorkovanja
identificiranog skupa jedinica analize (N=88) temeljila se na prethodno definiranim
kriterijima.
Rezultati: Dobiveni rezultati su pokazali kako objavljeni radovi na hrvatskom
jeziku u analiziranom razdoblju od proteklih 22 godine koriste kvalitativni,
kvantitativni i mješoviti metodološki pristup; kako pokrivaju tematiku općeg
konstrukta angažiranosti zaposlenika (N=53) kao i kontekste angažiranosti u području
odnosa s javnostima (N=35) i to: angažiranost na društvenim mrežama, društveno
odgovorno poslovanje i angažiranost te dijalošku angažiranost. Rezultati nadalje
ukazuju kako u analiziranom vremenskom razdoblju na hrvatskom jeziku nema
objavljenih radova u okviru konteksta odnosa s javnostima koji se odnose na
angažiranost zaposlenika te građansku angažiranost i društveni kapital, što predstavlja
veliki vakuum u znanstvenoj i stručnoj produkciji, te bitan nedostatak u istraživačkom
fokusu na nacionalnoj razini, koji ne pridonosi etabliranju industrije odnosa s
javnostima kao samostalne i inovativne znanstvene discipline. Doprinos rada: Sustavno istraživanje ove vrste po prvi puta je provedeno na
namjernom uzorku hrvatskog korpusa radova na temu konstrukta angažiranosti, te
posebice, u kontekstualnom okviru angažiranosti u području odnosa s javnostima.
Dobiveni rezultati doprinose i dubljem uvidu u saznanja prikupljena na globalnoj
razini, stoga mogu poslužiti kao kvalitetna osnova i preporuka za daljnja istraživanja
u ovom području.
Abstract (english) Purpose: The construct of engagement appears in public relations as a new
paradigm within which organizations try to integrate, communicate and cooperate with
their stakeholders, whereby employee engagement was highlighted as an element that
brings competitive advantage to organizations. This paper investigated the extent to
which the topic of engagement is represented in scientific, professional and
qualification papers published in the period from 2000 to 2022 in the Croatian
language, with special reference to research on employee engagement in the field of
public relations industry.
Methodology: This paper uses a qualitative methodology on a descriptive
level, where the method of qualitative meta-synthesis is applied. In accordance with
the literature and the designed research plan, a purposive sampling of published papers
(n=1479) was carried out. Searching of papers was done manually, using the Google
platform and the corresponding websites of the selected sources/databases. The
sampling strategy of the identified set of analysis units (N=88) was based on
previously defined criteria.
Results: The obtained results showed that the published papers in the Croatian
language in the analyzed period of the past 22 years use a qualitative, quantitative and
mixed methodological approach; how they cover the topic of the general construct of
empoloyee engagement (N=53) as well as the contexts of engagement in the field of
public relations (N=35), namely: social media and online engagement, corporate social
responsibility and engagement and dialogic engagement. The results further indicate
that in the analyzed period of time, there are no published works in the Croatian
language within the context of public relations that relate to employee engagement and
civic engagement and social capital, which represents a large vacuum in scientific and
professional production, and a significant lack of research focus at the national level,
which does not contribute to the establishment of the public relations industry as an
independent and innovative scientific discipline. Contribution of the paper: Systematic research of this kind was conducted
for the first time on a deliberate sample of the Croatian corpus of papers on the topic
of the construct of engagement, and in particular, in the contextual framework of
engagement in the field of public relations. The obtained results contribute to a deeper
insight into the knowledge gathered at the global level, therefore they can serve as a
quality basis and recommendation for further research in this area.
Keywords
angažiranost u kontekstima odnosa s javnostima
kvalitativna meta-sinteza
odnosi s javnostima
stručna i znanstvena produkcija na hrvatskom jeziku
Keywords (english)
engagement in the context of public relation
qualitative metasynthesis
public relations
professional and scientific production in the Croatian language
Language croatian
URN:NBN urn:nbn:hr:122:554127
Study programme Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource Text
File origin Born digital
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Created on 2023-02-07 13:08:05