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master's thesis
Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa
Koprivnica: University North, 2022. urn:nbn:hr:122:220992
Zajec, Dario
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Zajec, D. (2022). Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:220992

Zajec, Dario. "Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:220992

Zajec, Dario. "Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:220992

Zajec, D. (2022). 'Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa', Master's thesis, University North, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:220992

Zajec D. Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:220992

D. Zajec, "Zelene politike i društveno odgovorno ponašanje Croatia Airlinesa", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:220992

Metadata
TitleZelene politike i društveno odgovorno ponašanje Croatia Airlinesa
Title (english)Green policies and socially responsible responsibility of Croatia Airlines
AuthorDario Zajec
MentorDarijo Čerepinko (mentor)
Committee memberTvrtko Jolić (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Danas emisije ugljika iz zrakoplovstva čine oko 2,5% globalnih emisija. Zrakoplovi štedljivi u pogledu goriva, održavanja zrakoplova i kompenzacije ugljika postaju sve više ekološki prihvatljiviji. Unatoč trendu globalnih kretanja kako bi pojedince natjerali da smanje putovanja zračnim putem, teret je i dalje na zrakoplovnoj industriji i vladama da razviju zelenije opcije. U kontekstu društveno odgovornog ponašanja i primjene zelenih politika u svom poslovanju, determiniran je pojam zelenog zrakoplovstva. Isti se koristi za opisivanje aktivnosti u industriji koje poboljšavaju učinkovitost zrakoplova i smanjuju onečišćenje bukom i stakleničke plinove – sve to zauzvrat smanjuje emisije ugljika. Zračni prijevoznici, proizvođači zrakoplova i zračne luke poduzimaju važne korake kako bi osigurali razvoj industrije kako bi ekološki svjesnim potrošačima pružili zelenije opcije. Implementacija zelenih politika u poslovanje zrakoplovnih kompanija nužan je preduvjet ostvarenja njihove društvene odgovornosti i implementacije koncepta održivog razvoja u svome poslovanju. Brojne svjetske zrakoplovne kompanije, poput Air Francea, American Airlines i druge, već su implementirale zelene politike u okviru svojih statuta u poslovanju, akta o društvenoj odgovornosti ili u svojim etičkim kodeksima. Njihove primjere počele su slijediti i manje niskobudžetne zrakoplovne kompanije jer su postale svjesne da buduća profitabilnost njihova poslovanja ovisi upravo o minimizaciji negativnih efekata na okoliš i zdravlje ljudi, čemu zelene politike uvelike doprinose.
Abstract (english)
Today, carbon emissions from aviation make up about 2.5% of global emissions. Fuel-efficient aircraft, aircraft maintenance and carbon offsets are becoming increasingly environmentally friendly. Despite the trend of global movements to force individuals to reduce air travel, the burden remains on the aviation industry and governments to develop greener options. In the context of socially responsible behavior and the application of green policies in their business, the concept of green aviation has been defined. It is used to describe industry activities that improve aircraft efficiency and reduce noise and greenhouse gas pollution - all of which in turn reduce carbon emissions. Airlines, aircraft manufacturers and airports are taking important steps to ensure the development of the industry to provide greener options to environmentally conscious consumers. The implementation of green policies in the business of airlines is a necessary prerequisite for achieving their social responsibility and implementing the concept of sustainable development in their business. Numerous global airlines, such as Air France, American Airlines and others, have already implemented green policies within their hunting statutes, social responsibility acts or in their codes of ethics. Their examples have been followed by smaller low-cost airlines as they have become aware that the future profitability of their business depends on minimizing the negative effects on the environment and human health, to which green policies greatly contribute.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:220992
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-22 14:02:45