Title Prednosti i nedostaci Hrvatske kao destinacije za zdravstveni turizam Title (english) Advantages and disadvantages of Croatia as a destination for health tourism Author Anton Vučaj Mentor Anica Hunjet (mentor)Committee member Miro Kovač (predsjednik povjerenstva)Committee member Anica Hunjet (član povjerenstva)Committee member Dijana Vuković (član povjerenstva)Granter University North Defense date and country 2023-06-05, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Cilj ovog rada je predstaviti prednosti i analizirati nedostatke Hrvatske kao destinacije za
zdravstveni turizam. Republika Hrvatska je popularna turistička destinacija i turizam kao takav
čini značajan udio u bruto domaćem proizvodu Republike Hrvatske, istovremeno zdravstveni
turizam je nedovoljno zastupljen u ukupnom postotku turizma i kao takav pruža mogućnost
razvoja pa time utječe i na razvoj Hrvatske kao turističke destinacije kroz cijelu godinu.
Nastavno, zdravstveni turizam bilježi godišnji rast od 15 do 20% diljem svijeta i time se postavlja
kao novi trend na tržištu koji proizlazi iz potrebe (a ne želje), što je izrazita prednost i snaga
spram proizvoda, u ovom slučaju turizma, koji proizlazi iz želje za posjetom određenoj
destinaciji. Zdravstveni turizam temelji se na prirodnim lječilištima, preventivnim, medicinskim i
rehabilitacijskim programima te raznim vrstama wellness ponuda. Zdravstveni turizam u
Hrvatskoj ima prirodne predispozicije, dugu tradiciju te temeljnu infrastrukturu koja zahtjeva
unaprjeđenje i kontinuriano ulaganje. Trenutna situacija u Hrvatskoj u pogledu zdravstvenog
turizma nije obećavajuća jer velike javne zdravstvene ustanove, poput kliničkih bolničkih
centara, opće bolnice ili poliklinike, ne pokazuju interes za zdravstveni turizam. Zdravstveni
turizam u Hrvatskoj još uvijek je sporadičan, nedovoljno diverzificiran, relativno nesređen i slabo
prepoznatljiv. Najniža razina zadovoljstva među gostima iskazana je u odnosu na inovativnost
ponude i prilagođenost wellness centra osobama s posebnim potrebama. Potrebno je ulagati u
kapacitete hotelske i zdravstvene suprastrukture prateći zahtjeve suvremene svjetske turističke
potražnje, što uključuje i obrazovanje osoblja i povećanje konkurentnosti na međunarodnom
tržištu. Provedeno je istraživanje i rezultati prikazani grafički. Na temelju istraživanja može se
zaključiti da Hrvatska ima preduvjete za razvoj zdravstvenog turizma, posebice grane
medicinskog turizma. U samom radu se predstavlja razvoj istoga, te prednosti i nedostaci
Hrvatske kao destinacije za zdravstveni turizam.
Abstract (english) The aim of this paper is to present the advantages and analyze the disadvantages of Croatia as a
destination for health tourism. The Republic of Croatia is a popular tourist destination and as
such tourism makes up a significant share of the gross domestic product of the Republic of
Croatia, at the same time health tourism is underrepresented in the total percentage of tourism
and as such provides the opportunity for development and thereby affects the development of
Croatia as a tourist destination throughout the year. Furthermore, health tourism records an
annual growth of 15 to 20% worldwide and thus sets itself up as a new trend in the market arising
from need (and not desire), which is a distinct advantage and strength compared to the product, in
this case tourism, which arises from wishes to visit a certain destination. Health tourism is based
on natural spas, preventative, medical and rehabilitation programs and various types of wellness
offers. Health tourism in Croatia has natural predispositions, a long tradition and basic
infrastructure that requires improvement and continuous investment. The current situation in
Croatia regarding health tourism is not promising because large public health institutions, such as
clinical hospital centers, general hospitals or polyclinics, do not show interest in health tourism.
Health tourism in Croatia is still sporadic, insufficiently diversified, relatively unsettled and
poorly recognizable. The lowest level of satisfaction among guests was expressed in relation to
the innovativeness of the offer and the suitability of the wellness center for people with special
needs. It is necessary to invest in the capacities of the hotel and health superstructure following
the requirements of contemporary world tourism demand, which includes staff education and
increasing competitiveness on the international market. The research was conducted and the
results are presented graphically. Based on the research, it can be concluded that Croatia has the
prerequisites for the development of health tourism, especially the branch of medical tourism.
The paper itself presents the development of the same, as well as the advantages and
disadvantages of Croatia as a destination for health tourism.
Keywords
turizam
zdravstveni turizam
lječilište
poliklinika
razvoj
Keywords (english)
tourism
health tourism
sanatorium
polyclinic
development
Language croatian URN:NBN urn:nbn:hr:122:754518 Study programme Title: Business Economics; specializations in: Tourism and International Trade Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2023-06-09 13:56:49
