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master's thesis
Analiza sadržaja društvenih mreža na primjeru DashcamCroatia
Koprivnica: University North, 2023. urn:nbn:hr:122:844002
Petek, Dino
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Petek, D. (2023). Analiza sadržaja društvenih mreža na primjeru DashcamCroatia (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:844002

Petek, Dino. "Analiza sadržaja društvenih mreža na primjeru DashcamCroatia." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:844002

Petek, Dino. "Analiza sadržaja društvenih mreža na primjeru DashcamCroatia." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:844002

Petek, D. (2023). 'Analiza sadržaja društvenih mreža na primjeru DashcamCroatia', Master's thesis, University North, accessed 02 June 2024, https://urn.nsk.hr/urn:nbn:hr:122:844002

Petek D. Analiza sadržaja društvenih mreža na primjeru DashcamCroatia [Master's thesis]. Koprivnica: University North; 2023 [cited 2024 June 02] Available at: https://urn.nsk.hr/urn:nbn:hr:122:844002

D. Petek, "Analiza sadržaja društvenih mreža na primjeru DashcamCroatia", Master's thesis, University North, Koprivnica, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:122:844002

Metadata
TitleAnaliza sadržaja društvenih mreža na primjeru DashcamCroatia
Title (english)Content analysis of the social networks in the case of DashcamCroatia
AuthorDino Petek
MentorDarijo Čerepinko (mentor)
Committee memberGordana Lesinger (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberIvana Stanić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2023-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Mnogo vremena je prošlo od osnivanja prvih društvenih mreža, među kojima se nalazi i Facebook, koji će sljedeće 2024. godine proslaviti punih 20 godina postojanja. Kroz tih 20 godina, na globalnom internetu se pojavilo mnogo različitih društvenih mreža koje su se mijenjale, razvijale, ali isto tako i propadale, pa danas za njih nema spomena osim kroz pretraživanje na tražilicama. Globalni marketing društvenih mreža prepoznaje pet najpopularnijih platformi: Facebook, Instagram, TikTok, Twitter i YouTube. S obzirom na različitost svake pojedine društvene mreže, postavlja se pitanje koliki je odaziv pratitelja na svakoj pojedinoj mreži i ima li identičan video sadržaj jednaku gledanost na svakoj od njih. Ovaj rad će analizirati sadržaj društvenih stranica DashCam Croatia na kojima se putem pet platformi objavljuju video sadržaji i kako je video sadržaj objavljen na trenutno najpopularnijoj platformi TikToku statistički prošao na ostalim društvenim medijima.
Abstract (english)
A lot of time has passed since the establishment of the first social networks to which Facebook belongs, which will celebrate its 20th anniversary next year in 2024. Over the past 20 years, many different social networks have appeared on the global Internet, which have changed, developed, but also failed, so today there is no mention of them except through search engines. Global social media marketing knows the five most popular social networks: Facebook, Instagram, TikTok, Twitter and YouTube. Due to the diversity of each individual social network, the question arises as to how much follower response each individual network has, does identical video content have the same viewership on each network? This paper will analyze the content of DashCam Croatia's social pages, where video content is published through five platforms, and how the video content published on the currently most popular platform, TikTok, fared statistically on other social media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:844002
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-14 10:42:39