Title Digitalno nasilje na društvenoj mreži Snapchat među generacijom Z
Title (english) Digital agression on social network app Snapchat among Generation Z
Author Marija Zavacki Ključar
Mentor Dijana Vuković (mentor)
Committee member Gordana Lesinger (predsjednik povjerenstva)
Committee member Ivana Stanić (član povjerenstva)
Committee member Dijana Vuković (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country 2023-07-05, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract Nasilje među djecom postoji oduvijek, a danas se klasično nasilje među djecom i mladima smatra starim oblikom nasilja. Novi oblici nasilja sve više se povezuju s medijima, koji su glavni razlog takve promjene. Djeca i mladi sve su više izloženi medijskom sadržaju, koji je pun nasilničkog ponašanje, a što ima jak utjecaj na njih i njihovo ponašanje. Mladi i djeca postali su neizostavna medijska publika svakodnevnice. Najveći utjecaj u oblikovanju novih vrsta nasilja među djecom i mladima ima razvoj Interneta i društvenih mreža. Nove generacije kao i generacija Z od samog rođenja su u kontaktu s Internetom i društvenim mrežama. Oni ne poznaju svijet komunikacije bez društvenih mreža i tehnologije. Razvoj digitalnih medija i tehnologije oblikovalo je njihov način komunikacije. Korištenje društvenih mreža u komunikaciji među mladima i djecom danas je uobičajeno. Pomoću društvenih mreža i tehničkih uređaja stvaraju svoj svijet i svoja pravila u komunikaciji, a nasilje koje je nekad bilo pretvara se u elektroničko nasilje. Prema mnogim istraživanjima i praćenjima globalnog tržišta u korištenju društvenih mreža, Snapchat postaje najbrže rastuća mreža, a njezin najveći broj korisnika pripada generaciji Z. Snapchat kao jedna od najpopularnijih društvenih mreža, po svojim karakteristika i specifičnostima, razlikuje se od drugih društvenih mreža, a to privlači djecu i mlade. Iako Snapchat ima propisana pravila i uvjete korištenja, nije imuna da ju generacija Z koristi kao alat za širenje nasilja. Nasilje koje se širi društvenom mrežom može izazvati velike posljedice za mlade ljude. Kako bi se spriječilo elektroničko nasilje na Snapchatu, kao i na drugim društvenim mrežama, potrebna je prevencija. Prevencija je ključna u sprječavanju elektroničkog nasilja na Snapchatu i drugim društvenim mrežama. Djeca, mladi i roditelji trebaju biti educirani o različitim oblicima nasilja kako bi ih mogli prepoznati i spriječiti.
Abstract (english) Violence among children has always existed. What used to be violence among children and young people is now considered classic violence. Today, classic violence takes on new forms, and the main reason for this is the media. Children and young people are increasingly exposed to media content that is full of violent behavior, which has a strong influence on them and their behavior. Young people and children have become an indispensable media audience of everyday life. The biggest influence in shaping new types of violence among children and young people is the development of the Internet and social networks. New generations, as well as generation Z, have been in contact with the Internet and social networks since birth, they do not know the world of communication without social networks and technology. The development of digital media and technology has shaped their way of communication. The use of social networks in communication among young people and children is common today. With the help of social networks and technical devices, they create their own world and their own rules in communication, and the violence that once existed turns into electronic violence. According to many researches and monitoring of the global market in the use of social networks, Snapchat is becoming the fastest growing network, and its largest number of users belongs to generation Z. Snapchat, as one of the most popular social networks, differs from other social networks in terms of its characteristics and specifics, which attracts children and young. Although Snapchat has prescribed rules and terms of use, it is not immune to being used by Generation Z as a tool to spread violence. Violence spread through a social network can have major consequences for young people. In order to prevent electronic violence on Snapchat as well as on other social networks, prevention is necessary. With the help of prevention, we can act on children and young people as well as on parents to familiarize themselves with the forms of violence in order to be able to recognize them and thereby prevent them.
Keywords
mediji
medijska publika
društvene mreže
Snapchat
generacija Z
nasilje
elektroničko nasilje i prevencija
Keywords (english)
media
media audience
social networks
Snapchat
generation Z
violence
electronic violence and prevention
Language croatian
URN:NBN urn:nbn:hr:122:666641
Study programme Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2023-07-14 11:18:25