Title Utjecaj medija na znanje, ponašanje i stavove o onkološkim bolestima opće populacije
Title (english) The influence of the media on knowledge, behavior and attitudes of the general population towards oncological diseases
Author Doroteja Vidmanić
Mentor Valentina Novak (mentor)
Committee member Valentina Novak (član povjerenstva)
Committee member Irena Canjuga (predsjednik povjerenstva)
Committee member Tina Košanski (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Nursing) Koprivnica
Defense date and country 2023-07-12, Croatia
Scientific / art field, discipline and subdiscipline BIOMEDICINE AND HEALTHCARE Clinical Medical Sciences Nursing
Abstract Svjetska zdravstvena organizacija predviđa da će u svijetu broj osoba kojima će biti nanovo dijagnosticiran rak porasti s 18 milijuna u 2018. godini na 29.5 milijuna u 2040. godini. Također, smatra se da će broj umrlih s 9.5 milijuna u 2018. doći do broja od 16.4 milijuna u 2040. godini. Osim u svijetu, rak je veliki javnozdravstveni problem u Hrvatskoj. Kako bi se smanjio broj oboljelih i umrlih od onkoloških bolesti u Hrvatskoj, ali i u Europi provode se brojni preventivni programi. Na razini Hrvatske provode se četiri Nacionalna preventivna programa koji obuhvaćaju prevenciju rak pluća, dojke, vrata maternice te debeloga crijeva. Cilj svih četiriju programa je otkrivanje bolesti u što ranijoj fazi kako bi se povećala mogućnost liječenja bolesti, poboljšalo preživljenje te smanjio mortalitet. Koliko je teret raka u Hrvatskoj velik, govori potreba za donošenjem Nacionalnog strateškog okvira protiv raka do 2030. od strane Hrvatskoga sabora, a na razini Europe donesen je Europski kodeks protiv raka. Putem medija su danas dostupne broje informacije pa tako i one po pitanju zdravlja. Dezinformacije u zdravstvu narušavaju povjerenje u cjelokupni zdravstveni sustav. Iako mediji mogu prenositi neistinite zdravstvene informacije, oni mogu biti itekako korisni u prenošenju istinitih i važnih informacija o zdravlju i bolesti. Uz prenošenje informacija o zdravlju, mediji često izvještavaju o zdravstvenim djelatnicima. Medicinske su sestre u medijima još uvijek prikazane poprilično stereotipno, no njihova se medijska vidljivost povećava i koristi u svrhu komunikacije s pacijentima i edukacije pacijenata, ali i u svrhu međusobne komunikacije i razmijene iskustva.
Cilj istraživačkog dijela rada bio je istražiti utjecaj medija na znanje, ponašanje i stavove opće populacije o onkološkim bolestima. Potvrđena je velika uloga medija u prenošenju informacija povezanih s rakom. Pokazalo se da je najčešće korišten medij za dobivanje informacija internet, gdje sve informacije nisu uvijek točne. Dokazana je velika vrijednost medicinskoga osoblja u davanju informacija povezanih s rakom. Mediji bi se mogli bolje iskoristiti u svrhu prevencije raka, pošto se pokazala zainteresiranost za postojanje emisije o raku koju bi vodili kompetentni zdravstveni djelatnici. Uloga medicinske sestre je veoma važna u cijeloj priči jer ona u okviru svojih kompetencija može doprinijeti u zaustavljanju širenja dezinformacija povezanih s rakom, ali i usmjeravanju pacijenata na istinite izvore podataka. Medicinska sestra može pisati znanstvene članke temeljene na znanosti, znanju i iskustvu te raditi na vlastitom znanju i komunikacijskim vještinama kako bi bila u korak s potencijalnim novim otkrićima iz područja onkoloških bolesti.
Abstract (english) The World Health Organization predicts that the number of people in the world who will be newly diagnosed with cancer will increase from 18 million in 2018 to 29.5 million in 2040. It is also believed that the number of deaths will increase from 9.5 million in 2018 to 16.4 million in 2040. Cancer is a major public health problem in Croatia likewise in the rest of the world. In order to reduce the number of cancer patients and deaths caused by oncological diseases in Croatia, as well as in Europe, numerous preventive programs are implemented. Croatia has four National preventive programs covering lung, breast, cervical and colon cancer. The goal of all four programs is to detect the disease at an early stage in order to increase the possibility of treating the disease, improve survival rate and reduce mortality. Croatia has also declare National Strategic Framework against Cancer by 2030 and in Europe the European Code against Cancer was adopted. A lot of information is nowdays available in the media, including information about health. Disinformation assoiciated with healthcare undermines trust in the entire healthcare system. Although the media can convey inaccurate health information, it can be very useful in conveying true and important information about health and disease. In addition to conveying information about health, the media often report on healthcare providers. Nurses are still portrayed quite stereotypically in the media, but their media visibility is increasing and it is used for communication with patients and education of patients, but also for the purposes of mutual communication and exchange of experiences.
The aim of the research part of this paper was to explore the influence of the media on the attitudes, behavior and knowledge of the general population toward oncological diseases. The great role of the media in the representation of cancer-related information was confirmed. It turned out that the most used medium for obtaining information is the Internet, where information is not always trustworthy. The great value of medical staff in providing cancer-related information has been proven. The media could be used for the purposes of cancer prevention, since interest in the existence of a show about cancer that wolud be hosted by competent healthcare professionals has been shown. The role of the nurse is very important because she can participate in stopping the spread of misinformation related to cancer within her competences, but also she directs patients to trace trustworthy sources of information. A nurse can write scientific articles based on science, knowledge and experience and work on their own knowledge and communication skills to keep up with potential new discoveries in the oncology.
Keywords
onkološke bolesti
rak
mediji
Keywords (english)
oncological diseases
cancer
media
Language croatian
URN:NBN urn:nbn:hr:122:028232
Study programme Title: Nursing Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sestrinstva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sestrinstva)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2023-08-30 10:55:02