prikaz prve stranice dokumenta Analiza potrošačkih navika mladih u video igrama
  Download
PDF 3.89 MB
master's thesis
Analiza potrošačkih navika mladih u video igrama
Koprivnica: University North, 2023. urn:nbn:hr:122:604516
Petković, Irena
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Petković, I. (2023). Analiza potrošačkih navika mladih u video igrama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:604516

Petković, Irena. "Analiza potrošačkih navika mladih u video igrama." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:604516

Petković, Irena. "Analiza potrošačkih navika mladih u video igrama." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:604516

Petković, I. (2023). 'Analiza potrošačkih navika mladih u video igrama', Master's thesis, University North, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:604516

Petković I. Analiza potrošačkih navika mladih u video igrama [Master's thesis]. Koprivnica: University North; 2023 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:122:604516

I. Petković, "Analiza potrošačkih navika mladih u video igrama", Master's thesis, University North, Koprivnica, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:122:604516

Metadata
TitleAnaliza potrošačkih navika mladih u video igrama
Title (english)Analysis of consumer habits of youth in video games
AuthorIrena Petković
MentorAndrija Bernik (mentor)
Committee memberDean Valdec (predsjednik povjerenstva)
Committee memberAndrija Bernik (član povjerenstva)
Committee memberEmil Dumić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Industrija videoigara, koja broji preko 3 milijarde aktivnih igrača globalno, prošla je kroz značajnu transformaciju uslijed tehnoloških inovacija i sveprisutnosti online plaćanja. Ovaj rad fokusira se na proučavanje preferiranih monetizacijskih modela među mladima u Hrvatskoj, njihovih igraćih i potrošačkih navika i motivacija za trošenjem ili suzdržavanjem od trošenja na videoigre. Rad obrađuje teorijske temelje monetizacijskih modela i analizira rezultate anketnog istraživanja. Rezultati provedenog istraživanja upućuju na to da su plaćene igre preferirani oblik monetizacije među mladim gamerima u Hrvatskoj. Igrači koji kupuju igre ili sadržaj u njima to rade iz društvenih razloga, poput podržavanja dobrih igara ili igranja s prijateljima. Oni koji se suzdržavaju od trošenja to čine zbog financijske odgovornosti i ekonomičnosti. Osim pitanja koja direktno potvrđuju hipoteze, istraživanje je otkrilo i druge zanimljive podatke.
Abstract (english)
The video game industry, which has over 3 billion active players globally, has undergone a significant transformation thanks to technological innovation and the ubiquity of online payments. This paper focuses on the study of preferred monetization models among young people in Croatia, their gaming and consumption habits, and the motivation to spend or refrain from spending on video games. The paper deals with the theoretical foundations of monetization models and analyzes the results of a survey. The results of the conducted research indicate that paid games are the preferred form of monetization among young players in Croatia. Gamers who buy games or game content are doing so for social reasons, such as supporting good games or playing with friends. Those who refrain from spending do so for reasons of financial responsibility and economic efficiency. In addition to the questions that directly confirm the hypotheses, the research revealed other interesting data.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:604516
Study programmeTitle: Multimedia Science
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar/magistra inženjer/inženjerka multimedijske i grafičke tehnologije (sveučilišni magistar/magistra inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-01-09 15:05:35