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master's thesis
Analiza marketinga i komunikacije Futsal Dinama
Koprivnica: University North, 2023. urn:nbn:hr:122:773615
Rajić, Tomislav
University North
University centre Varaždin
Department of Communicology and Public Relations

Institutional repository: University North Digital Repository

Cite this document

Rajić, T. (2023). Analiza marketinga i komunikacije Futsal Dinama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:773615

Rajić, Tomislav. "Analiza marketinga i komunikacije Futsal Dinama." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:773615

Rajić, Tomislav. "Analiza marketinga i komunikacije Futsal Dinama." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:773615

Rajić, T. (2023). 'Analiza marketinga i komunikacije Futsal Dinama', Master's thesis, University North, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:773615

Rajić T. Analiza marketinga i komunikacije Futsal Dinama [Master's thesis]. Koprivnica: University North; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:773615

T. Rajić, "Analiza marketinga i komunikacije Futsal Dinama", Master's thesis, University North, Koprivnica, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:122:773615

Metadata
TitleAnaliza marketinga i komunikacije Futsal Dinama
Title (english)Marketing and communication analysis of Futsal Dinamo
AuthorTomislav Rajić
MentorDarijo Čerepinko (mentor)
Committee memberGordana Lesinger (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2023-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj ovog diplomskog rada je analiza marketinga i komunikacije malonogometnog kluba Futsal Dinamo. Budući da se radi o jednom od pionira članskog modela ustrojstva kluba, u čijem radu od početaka velikim dijelom sudjeluju volonteri te s obzirom na važnost društvenih mreža u komunikaciji s navijačima i marketinga u odnosu prema sponzorima,namjera je prikazati ustrojstvo odjela marketinga kluba, analizirati internetske komunikacijske kanale i stajališta autora komunikacijskih kampanja kluba. U okviru diplomskog rada provedena su tri kvalitativna istraživanja s ciljem utvrđivanja jesu li komunikacija i marketing Futsal Dinama u skladu s profesionalnim standardima marketinške struke i koliko su prepoznati u javnosti.
Abstract (english)
The aim of this thesis is the analysis of marketing and communication of MNK Futsal Dinamo. As it is one of the pioneers of the membership model of the organization of the club, in whose work volunteers have largely participated since the beginning and considering the importance of social networks in communication with fans and marketing in relation to sponsors, the intention of this paper is to present organization of the Club's marketing department, to analyze internet communication channels and a standpoint of club's communication campaigns author. As part of the thesis, three qualitative studies were conducted with the goal to determine whether the communication and marketing of Futsal Dinamo are compliant with the professional marketing standards and how well are they recognized by the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:773615
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar/magistra odnosa s javnostima (sveučilišni magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-01-19 15:37:42